MAR
27
In Case You Missed It
Written by Leona at 10:33 am • No CommentsUncategorized

We launched a bunch of new spots for Method’s Clean Happy campaign, and The New York Times wrote about it. More importantly, I posted the work on my Facebook and it got fifty likes. FIFTY! It basically went viral. If I had a link to my Facebook post I would show you, but I don’t, so I guess you’ll have to settle for the New York Times article.

 

I also encourage you to watch the movie trailer, which chronicles the relationship of a young couple meeting, falling in love, moving in together and starting a family. Because who says soap commercials can’t be rich epic sagas that comment on the trials and tribulations of modern day relationships while also challenging society’s perceived cultural gender norms? Or whatever. Just watch it.

 

Behind the Scenes Fun Facts:

 

  • A guy on the crew was in the movie “Dazed and Confused”
  • Eric Ryan, the founder of Method, is an extra in all the spots
  • Our production designer was in “Flock of Seagulls”
  • The baby in the commercial’s name is Hawk
  • Our composer and sound mixer was a former member of “OK Go” who had just gotten back from Sri Lanka filming a narrative feature about a guy who has OCD which compels him to take a shower after every time he pees.
  • Cary Cody (our producer) sang vocals in one of the tracks
  • Liam still hasn’t expensed his hotel room from the shoot
  • Brian still hasn’t caught up on sleep since the shoot
  • We like Sally and Jen

 

 

 

MAR
14
Selfie Day
Written by Leona at 5:07 pm • No CommentsUncategorized

2014 has proven to be a busy year for Mek so far. In the last month alone we delivered a :60 Oscar spot, rolled out 2 national ad campaigns for Method and Nordstrom Rack, and pitched something like 8 times. It’s exciting stuff! Until we go home and realize that we haven’t paid our utility bill and our significant others have found new significant others. So, in an effort to be normal people and win back our social lives , we had a mandated a Selfie Day. A full day dedicated entirely to not working. We called it selfie day because we were required to send in a selfie as proof that we were not working (which we were constantly reminded of via email on our day off.) “Did you get your selfie in?” “Don’t forget to send in your selfie!” “SEND US YOUR GOD DAMN SELFIE OR YOU’RE FIRED.” – Stuff like that.

 

Of course, as the hardworking, rule abiding employees we are, we all sent in our selfies (some not suitable for public consumption). And without further ado, I present to you: Selfie Day. A rare look into the lives of Mekanistas having mandatory fun, out in the wild.

 

JAN
24
Viva Mas Fuerte Mekanism
Written by Leona at 5:56 pm • No CommentsUncategorized

 

For this year’s annual summit, we all signed liability waivers absolving Mekanism of any guilt in the event of our deaths in exchange for free drinks. Then, we packed our bags and headed to Cabo San Lucas for some much needed quality company time at an all-inclusive resort appropriately named, “The Fiesta Americana.” Because you know what they say, “Nothing cements the bonds of employee friendship like binge drinking on someone else’s dime,” or something. Here’s a recap of what we did. Or least what we remember of what we did.

 

Day 1:

To ease into our Meksican vacation we paired off on “blind dates” to better acquaint ourselves. Not surprisingly, we discovered that we all have a lot in common.  Namely a mutual love of margaritas, a penchant for sexually deviant behavior, and a willingness to over share.

Nothing weird about two dudes sharing a hammock on the beach getting to know each other, right?

 

Blind dates turned into dancing… which of course turned into circle twerking… which ended with me bullying a few of the Mek ladies into skinny dipping with me using equal parts verbal abuse and forceful nude persuasion.  I apologize for the latter part.

 

Day 2:

The highlight of the trip (besides our morning full of thought provoking presentations) was the Jungle Booze Cruise. It should be noted that the word “jungle” was left out of the description when we were getting ready for the excursion, which explains why the ladies of Mek were dressed so elegantly. In retrospect, an airbrushed tank, henna tramp stamp, and beaded corn rows would have been more appropriate attire for the shit show we were about to embark on. But what made this Jungle Cruise so special?

Well, besides having tequila poured directly into your face hole by a pirate with a rape whistle and what I will gently refer to as “Muppet genitalia,” the Jungle Cruise also offered a live DJ and whale watching! Because what’s the point of drinking if you’re not also aggressively chasing Earth’s most majestic creatures into the sunset with the hit crunk single, “Shots,” playing at a decibel not legal in the United States?

After the Jungle Cruise, McGary and Niki switched clothes and we all had a good laugh because boys aren’t supposed to wear dresses and we are so silly sometimes! It was a quiet bus ride back.

 

Niki got the Most Valuable Drunk award on Day 1. McGary got MVD on Day 3. This photo taken on Day 2... so.

Day 3

For our final day, we split off into small groups to enjoy more wholesome recreational hobbies that wouldn’t show up in a urine test. Activities included surfing, horseback riding on the beach, extreme ATV adventures, and for the less physically inclined (myself) – outdoor napping punctuated by “another Miami Vice, por favor.”

It was a really great day.

We capped off the trip by squeezing 50 people into an 8 person Jacuzzi (Mexico style) and vowing never to speak of Tom taking a body shot off of Edward again because we all signed the liability waiver and sometimes those things happen.

Overall, we had a fantastic time and almost all of us were able to make eye contact on Monday.  Viva Mas Fuerte Mekanism!