Ahhh, the Oscars. A wonderful night to celebrate fine cinema. Or, more importantly, to just stare at really good looking people.

We digress to something of huge importance.

If you tuned in last night, you may have caught some spots our friends at Ogilvy put together for our newest endeavor and partnership with Participant Media, TakePart. It’s a social networking hub where anyone can learn, form opinions and take actions that will have real impact in the world.

The site has partnered up with American Express, and will host the American Express Members Project. The program is aimed at linking both card members and anyone else who’d like to create some change to charitable organizations, allowing them to vote for said organizations on TakePart.com to help them receive donations from Amex every quarter. Users can vote for what matters to them, find opportunities to volunteer in their own communities, and even donate money to their favorite organizations.

So there it is: Vote, Volunteer, Donate. We think it’s pretty darn cool, and a great way to help create real world change through social media.

If you want to change the world and feel like you didn’t really know how you could do it, this is us high fiving you and telling you to get out there and do it through TakePart and American Express. We’re proud of the site we built with Participant Media, and we hope you enjoy changing the world through it with us.

It’s like one big group internet hug. Except it’s actually real, and it actually DOES make things warm and fuzzy. That’s our hope.

Head over here to check it out.

The FWA, everyone’s favorite timesuck/”I wish we made more websites that looked like this” internet destination got a facelift today.

They are pretty much the go-to industry equivalent to 5,436 gold stars on your homework, so we’re happy to see that they also do their due dilligence and apply more makeup to their own website from time to time.

And might we say, you’re looking really good, FWA. We’d buy you so many expensive tapas in that new dress of yours.

Check it out if you have some time, really puts the industries finest in a fantastic looking, sleek new spotlight. Simple, clean and to the point: how the interwebs should be. Click below to jump on ovah. And yeah, we waited on that screen grab until Lady GaGa-Oh-La-La-Ah came up. Tell me you’re not singing bad romance in your head right now (BOOM, that just happened).

The hardest part was not eating the candy when they were filming this. And it was also very hard to understand how they kept everything so clean. HOW?!?

We worked in conjunction with DKNY to create this wonderfully fun stop motion spot…revealing the night lives of candy apples. Delicious, delicious candy apples.

This is The Candy Shop.

Thanks to Creativity for the mention today, our guys worked very hard to create this magic.