Archive for February, 2009

Emmett Feldman to Judge @ Cut & Paste Awards!
Written by Mekanism at 3:38 pm • • No Commentsdigital

Mek’s very own Director of Motion Design, Emmett Feldman, has been invited to judge this year’s Cut & Paste Digital Design Awards. If you have ever watched anything that blew your mind in any of Mekanism’s mograph work (dancing pixelated lego men, crazy psychedelic exhaust pipes on bicycles, etc), odds are Emmett was the one in charge. A great synopsis of the event by Going SF:

“Take the best of a city’s 2D, 3D, and motion designers and throw them on a stage, with judges hovering, music blaring, minutes ticking down on the clock, a fast-talking MC on the mic, and their reputations on the line. Add to that a tech setup that registers every mouse click and tapped command from each designer’s workstation and projects them live and in real time on one of the large-scale displays in full view of the audience, and you have the Digital Design Tournament in a nutshell. With all eyes on their every move, these designers aren’t just showcasing their talents as a live performance—they’re competing for the bragging rights and gunning for the prize.”

Emmett will be judging the (surprise!) Motion Design portion this Saturday, February 28th at The Galleria in the SFDC. Information below on where to go to enjoy the festivities, just click through for the goods.

Emmett’s work has been featured in numerous publications and spaces including the SF MOMA, IdN, Boards, Siggraph, and Resfest. We’re delighted to be a part of something that so many talented folks are involved in. Congrats, Emmett!

Facebook Is Finally Throwing Developers a Bone
Written by Brendan at 8:47 pm • • 1 Commentdigital

Yesterday afternoon Facebook announced thay they are opening up Facebook Status, Links, and Video to the Facebook Platform. Previously Facebook made a really hard distinction between app data and user data. Only users could directly import items into their notes, links, etc. These new changes are allowing apps to automatically make updates if a user opts in. This is a shift from their pattern over the last year and a half of continually rolling out rules and restrictions, which have left developers frustrated.

Here’s a quick recap of the major restrictions Facebook has imposed in the past:

August 2007 – Facebook began to impose restrictions, and made apps more difficult to install. Facebook changed metrics on leader boards to focus on engagement, as opposed to installs.

January 2008Facebook changed news feed rules for apps so that news feeds stories around apps became limited, and no longer visible to users who do not have the app.

February 2008Facebook created a sliding scale for app invites. Invites were no longer limited to 20 invitations per user per day, but determined by an algorithm, which took in to account the following factors:
– Historical invitation acceptance rate
– Whether your application overrides the user’s choice to invite no friends, but instead forces users to invite friends
– Additional factors that “reflect the affinity users show for the application as a whole”

April 2008 – Facebook allows users to stop receiving app invites through filter options.

July 2008Facebook launched their redesign which moved moved apps off the front page and into newly launched tabs. They also made app installs irrelevant/non-existent, and allowed users to bookmark apps instead.

November 2008Facebook launched their app approval system and Great App Program. Apps approved as part of Application Verification Program were given greater visibility, but developers had to pay $375 and abide by ‘guiding principles’ to gain entry. Facebook announced that some Apps (ie maybe 10-15 each year) would be deemed ‘Great Apps’ and be given even more exposure.

Ultimately, these constant changes and restrictions to the platform left developers frustrated. The changes required developers to rework their apps, and in most cases caused their app traffic, and in turn their businesses, to dwindle. In a recent interview by Infinite Pixel Studios one frustrated app developer stated that, “Facebook is constantly doing code changes often unnecessary which break features.” Another developer vented in an interview with Reuters, stating that, “rather than enforcing rules against those who are developing applications in bad faith, Facebook has changed the rules for everyone.”

A quick glance at the daily usage of RockYou, one of the original app developer networks, shows a massive decline in traffic as a result of Facebook’s continued restrictions since their peak over a year ago.

Mek and Chuck Start Hanging Out, Like Each Other
Written by Mekanism at 7:35 pm • • 2 Commentscontent,

Just recently, we got on board with the folks over at Euro RSCG and Charles Schwab to make some sweet, sweet animation music together. The results speak for themselves. After COUNTLESS hours of work (and possibly a broken coffee machine), here is the first spot churned out. We love everyone we worked with on this one, and in turn you should too. Because we told you to, and let’s be honest, we’re usually right. Just kidding! Kind of?