Archive for May, 2009

Have A Summer Romance with Mekanism
Written by Mekanism at 2:04 pm • • 1 Commentawesomeness, content, digital,

We want to hold your hand all summer long, eat burritos together in SOMA’s South Park, and teach you about the production world.

Mekanism is looking for a production intern, starting immediately and running through until the end of August. What we lack in monetary compensation we make up for in fun and lots of hands-on learning in a company that’s moving at blistering speeds on some of the coolest campaigns in the industry.

In the past, interns have worn bunny suits and/or sang karaoke with us. It hasn’t happened simultaneously yet, but we’re open if you are.

Send us your info at

Yes. This is a real intern on a real shoot. You're intrigued.

Yes. This is a real intern on a real shoot. You're intrigued.

Six Short Thoughts on Shooting the Derby
Written by Mekanism at 11:00 am • • 1 Commentawesomeness, content

Andre Ricciardi, Creative Director here at Mek SF, went to the Kentucky Derby to shoot last week. He bribed police officers and almost got kicked out of an airport. This is his running diary of the week.

Wednesday 4/29 7:15 pm

Within hours of arriving in Louisville Kentucky, I set out from our rental house and walked down to the corner store on Bardstown Road in the surprisingly liberal and artistic Highlands. I thought it would be educational to sample the local cuisine, so I stopped into an authentic-looking spot called “Hometown Liquors.” There I bought a bottle of Kentucky whiskey and as I was paying, the clerk looked me in the eye and, apropos of nothing, announced “My brother went home to take a shower.”  My blood froze. This was my first actual Kentucky interaction, but I had no clue what he meant: clearly, this was coded language, but for what?  Sodomy?  Drugs?  Or maybe something sinister… I held his gaze as long as I could, then replied “Nice.” He smiled and offered me my receipt, which I declined as I prefer to not leave a paper trail. As I stepped onto the sidewalk and had my first sip of real Kentucky cooking, I mulled his admission: it was intensely private, yet somehow familiar. It was useless, but interesting. What he said, how he said it, and the level of personal information he revealed all felt perfectly natural. And then, after just a few more sips, it dawned on me. He was Twittering. With his mouth. How brilliantly lo-fi. This could be huge. These people are geniuses.

View from the roof of Churchill Downs. Note the mud on the track and the cake-eaters on the terrace.

View from the roof of Churchill Downs. Note the mud on the track and the cake-eaters on the terrace.


Bollynism out in NY
Written by Mekanism at 7:06 pm • • 3 Commentscontent

Mekanism was asked by The One Club — the advertising industry’s most prestigious awards competition — to create the promotional videos that will be used during the One Show Interactive ceremony tonight.

This year’s theme is Bollywood and we got our hands on a pretty badass Phantom HD High Speed camera to film super-slow motion moments based on archetypical Bollywood film world characters. Honestly, life just looks cooler in slow-motion.

One Show Interactive – Friday May 8th, 2009 from OneshowTV on Vimeo.

Capturing 1000 fps, video taken on the Phantom lets the viewer take a closer look at the small details of highly dramatic moments. We used bright, solid-colored backgrounds to focus attention on each cast member and their role in the mini-drama. And you have no idea how cool a hand slap looks in 1000 fps. The edgy, interpretive storyline is an ideal representation for the type of work being honored by the One Show.

It’s been fun seeing the videos playing in Times Square all week. A little surreal.

Scott Barry directed the shoot in Los Angeles. Some pictures from the shenanigans to follow.