Archive for January, 2010

JAN
29
The iPad Effect.
Written by Drew at 1:16 pm • • 4 Comments

Everyone just needs to calm down.

So the iPad arrived. Don’t get me wrong, our office has been in a tizzy of conversation about this for the weeks leading up, as well. Just as I assume your office has been in one, even if you work at a low fat yogurt shop (even a yogurt shoppe…STILL don’t get why the “pe” is necessary there).  I work in a department entirely focused on how media shifts on a by-the-second basis, and it’s our job to watch every last twitch that new media happens to feel. So following this tablet story and the dialogue leading up to it has been fascinating, to say the least.

“It’s going to come with your own dolphin that you can ride into the internet!”

“It’s going to destroy the kindle!”

“It’s GOING TO LET ME FLY ON A HOVERBOARD WHILST READING A BOOK WHILST READING INFORMATION FROM THE FUTURE!”

Calm down.

Here’s what it is going to do, one way or another: change everything. Not because it will be the greatest computer of all time (hint: it won’t…settle down fanboys). Not because it’s perfect (it’s flawed at best, read this and you’ll probably agree). But that’s what someone’s first shot at a device is: flawed at best.

It will change everything because that’s what Apple does: they push people to try a little harder. Everyone complains that what they came out with “isn’t enough” or “could have been way better,” but here’s the thing…they actually did it. They made it. And whether it’s flawed or not, Apple continuously pushes the friggin’ envelope.

Products are flawed. Campaigns for products? Flawed sometimes as well. Because at the end of the day, you can’t always please everyone.

But everyone should just calm down for a minute and realize that whether you buy one or not…Apple just made people realize that crazy s%*t is possible again.

This will, again, change the way people think about creating media for consumption. They will think about what’s possible. So whether you think it’s a clunker or not…they did a better job than you at making one. Because it turns out, you didn’t try to make one.

So just be happy. The iPad is, again, going to change the way we view how people consume media and will again push people to think big. And to think interesting. And to think…not boring as hell.

Personally, I think it has a lot of flaws. But you can be damn sure I want one.

Welcome to the future. Pretty sure it starts even more aggressively now.

JAN
25
James Lipton, You Are A Deeeelight
Written by Drew at 2:30 pm • • No Commentsawesomeness

David Horowitz continues to piss the rest of us off, living the high life and taking better pictures than the rest of us.

James Lipton and David Horowitz on the set of the DirecTV shoot.

(OH YEAH? WELL I TOOK A PICTURE WITH THAT BLIND GUY FROM STAR TREK ONCE! YEAH, THAT JUST HAPPENED, HOROWITZ.)

JAN
21
Taco Hands, It Turns Out, Are Kind Of Hilarious
Written by Drew at 3:58 pm • • No Commentscontent, digital

We recently teamed up with Doner to shoot The Del Taco Super Special Show. What is the Del Taco Super Special Show, you ask? It’s funny. It has midgets, guys with taco hands, women who may or may not be defined as “better than average looking,” and a talking trash can. No, seriously.

David Horowitz directed the madness, which you can view right here on the youtubes.

Even better, though, go to the facebook fan page, vote on which of the parts you liked the most, and you get a free taco. Because you know who likes free tacos? Your friend named “everyone”. Because they are delicious.

The next few episodes will be rolling out over the next few weeks. Keep checking the fan page if you enjoy laughter and exploding tacos.