Archive for July, 2010

The Crap On The Internet We Like This Week (July 25 – July 30)
Written by Mekanism at 12:07 pm • • 2 Commentsawesomeness, content, digital,

Here at Mekanism, we have people doing “the internet” 24 hours a day, 7 days a week.

That’s right. We’re like ADT, protecting your home. Think of our social media team like this video:

If you’re confused, I’m basically saying we’re like a crack squad of nerds who don’t let bad b-roll get to your computer. Ambiguous 1’s and 0’s on your walls, totally protecting you, because THAT’S WHAT RANDOM 1’S AND 0’S DO. Either that or I just really love how terribly ridiculous those commercials are and wanted to put it on here for no apparent reason. Mission accomplished.

So before I get fired for writing things that don’t make sense on the company blog…

This is the crap on the internet we liked this week.

Brendan Gahan (@BrendanGahan): Brylcreem UV Glow Gel – Indian TVC

“I decided I’d mix it up this week and go for something that’s not directly surfing related BUT I promise you still need a helmet, because this is going to blow your mind.

I spent some time living in Asia after graduating for school. I was broke and trying to ‘find myself’, and let’s just say I did some weird things for money…. really, really odd things for money. But anyway, one of those things was being an extra in and Indian Hair Gel commercial. You can see me at age 21 being Hair Gel Dude #3 at about 36-37 seconds in (I’m on the far right).”


If you’re not laughing at 1:09, you are not a funny person. Or just don’t like robots. Either way. GROW UP. THAT’S FUNNY.

Gino Click (@ginobot): Honey Badger – The Most Fearless Animal On The Planet

He doesn’t just want the honey, he wants the babies!

Shepard Wallace (@regularshep): Handwash FAIL!

(Yes, this is real.)

Elijah Bilotta (@frodoBKK): Funniest kid ever!

Small, slightly to very overweight children are funny on the internet. It’s almost just a rule.

Internet Rules:

1) Content is King

2) Fat Kids are Funny. Just…always.

Natira Suchoknand: Kid Shows How To Parallel Park

Natira still doesn’t have a Twitter account. But she is finding funny videos. So, you know, half way there, Natira. Half way there…

Drew Hoolhorst (@drewber): This Is Hip Hop

I don’t know where to begin.

There’s something so amazing about a midwestern white woman telling you how to cross your arms and throw up a peace sign.

If that’s not ghetto, I just don’t know what is. Please try to watch the whole thing. It gets better as it goes on. If you guys want, i’ll buy the video and we can all practice her moves after work. I’ll bring the blue jump suits.

See you next Friday, everyone.

10 Million Reasons Why You Should Be Paying Attention To Starbucks
Written by Brendan at 12:25 pm • • 2 Commentscontent, digital,

July was a big month for social media. Facebook hit 500 million users, and Starbucks became the first brand to hit 10 million fans. Clearly this social media thing is starting to catch on… but it got me thinking about a question that comes up often:

Can social media scale & get ‘TV’ numbers? Clearly it will.

The season premiere of Season 5 of Lost got 11.4 million views (yes, the nerds out there will argue Season 5 was lacking, but still…that’s a lot of eyeballs). To me, it’s impressive that Starbucks has the potential to reach almost as many people as a prime time TV show on ABC.


Clearly, there is a lot of potential for brands (and individuals) to create their own new media networks. While this is hardly a new idea, it does beg the question: Where will the future content creators go? Five years from now is the next Conan O’Brien going to hawk his show to a major network in hopes of a pilot or go to a Starbucks with instant reach in the tens of millions?

Facebook and Twitter have allowed brands and individuals to work in reverse and create the TV network themselves. Isn’t Conan O’Brien essentially accidentally building “The Conan O’Brien Network” after he got the boot from a traditional media venue? The man made a Twitter account that had 300,000 followers in 24 hours.

Take that to the next level: you know that Old Spice campaign a few people talked about? It turns out the star of  the brand’s viral videos caused so much of a buzz that he actually got cast in a new movie with Jennifer Aniston. If that’s not an instance of a brand’s online network launching the next big Hollywood star, I’m not really sure what is.

Plain and simple: brands are becoming the television stations of the future. People have talked about it forever. The only thing is…

We’re finally watching it happen.

The Crap On The Internet We Like This Week (July 19 – July 23)
Written by Mekanism at 12:04 pm • • 2 Commentsawesomeness, content, digital,

It’s Friday. That means that someone is ONE week closer to trying to create a campaign that is similar yet different (re: not good) to the Old Spice campaign. And it also means that there was a bunch of crap on the internet that someone sent you over IM or in an email or told you about when you were in the kitchen eating that leftover cinnamon bun from when we had clients in and it already had a bite in it and this is totally hypothetical.

We have a new addition to our social media team this week. Meet Natira Suchoknand. Please judge her for not having a twitter account. I know I just did.

This is the crap on the internet we liked this week.

Brendan Gahan (@BrendanGahan): Tarp Surfing

Not sure if you’ve picked up on it yet, but Brendan likes surfing. I boldly predict his next pick is surfing as well.

Ryan Lee (@owlsquid): 90 Seconds of Segway Crashes

Ryan wins the award for picking the funniest video this week. This is the best thing I’ve seen in 2011 and 2014. I’m just gonna call it and say this wins.

Gino Click (@ginobot): 35mm

35mm from Pascal Monaco on Vimeo.

“Pay attention. There are supposedly 35 subtle movie references here. But, sadly, no dancing turtles.”

Shepard Wallace (@regularshep): Lyrebird

“This guy is more talented than most people I know. Of course, most people I know aren’t named, ‘Superb’.”

Elijah Bilotta (@frodoBKK): Buy You A Drank Cover

“I’m sticking with music this week. I wasn’t able to get behind the rest of his work but I’ve had this “Buy you a drank” cover on repeat for a couple of days now.”

Natira Suchoknand: Kleptones – Come Again

Natira doesn’t get any witty commentary until she gets a Twitter account.

Drew Hoolhorst (@drewber): Big Bucks: The Press Your Luck Scandal (Part 6/11)

I basically think Press Your Luck is the greatest television show of all time. It’s like the red starburst of game shows.

So when I found out this week that someone gamed it. AND THEN found out that someone made a 9,000 hour long overly-wrought documentary piece about it. AND THEN found out that it had slow motion shots in it..I essentially lost it. If you want to be depressed, watch part 11 of the series. Spoiler Alert: he presses his luck….IN LIFE.

That’s all for this week. Yes, I get to write more about mine than anyone else. I’m selfish and i’m the one writing it. Bam. That just happened.

See you next Friday.