10 Million Reasons Why You Should Be Paying Attention To Starbucks
Written by Brendan at 12:25 pm • content, digital, syndication

July was a big month for social media. Facebook hit 500 million users, and Starbucks became the first brand to hit 10 million fans. Clearly this social media thing is starting to catch on… but it got me thinking about a question that comes up often:

Can social media scale & get ‘TV’ numbers? Clearly it will.

The season premiere of Season 5 of Lost got 11.4 million views (yes, the nerds out there will argue Season 5 was lacking, but still…that’s a lot of eyeballs). To me, it’s impressive that Starbucks has the potential to reach almost as many people as a prime time TV show on ABC.


Clearly, there is a lot of potential for brands (and individuals) to create their own new media networks. While this is hardly a new idea, it does beg the question: Where will the future content creators go? Five years from now is the next Conan O’Brien going to hawk his show to a major network in hopes of a pilot or go to a Starbucks with instant reach in the tens of millions?

Facebook and Twitter have allowed brands and individuals to work in reverse and create the TV network themselves. Isn’t Conan O’Brien essentially accidentally building “The Conan O’Brien Network” after he got the boot from a traditional media venue? The man made a Twitter account that had 300,000 followers in 24 hours.

Take that to the next level: you know that Old Spice campaign a few people talked about? It turns out the star of  the brand’s viral videos caused so much of a buzz that he actually got cast in a new movie with Jennifer Aniston. If that’s not an instance of a brand’s online network launching the next big Hollywood star, I’m not really sure what is.

Plain and simple: brands are becoming the television stations of the future. People have talked about it forever. The only thing is…

We’re finally watching it happen.

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2 Responses to “10 Million Reasons Why You Should Be Paying Attention To Starbucks”

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