AUG
17
2010: A Case Odyssey (Oh, and a lost nipple.)
Written by Drew at 11:22 am • content, digital, syndication

Michael Langan is making very pretty things again. Are you paying attention?

To promote their new website that lets you personalize cases for your iPhone or Blackberry, Case-Mate let Langan run wild and create a gorgeous, visually stunning spot that uses surreal metaphors for the imakemycase.com design interface to demonstrate the power of the application.

If it isn’t entirely clear, I took that last sentence from a release. You know why? It sounded incredibly smart, kind of like Michael.

If your mind didn’t just explode, he also made a hilarious spot about life with steel wool hands. Random, you say? Ha! We say it simply kills two birds with one stone: it discusses how it would kind of suck to have steel wool hands while also cleverly talking about how fingerprints and glare on a cell phone aren’t fun. And those are two birds people have been throwing stones at for a very long time, and they usually only hit one.

You can check out these and the other spots Michael made over on the Case-Mate YouTube channel. And if you’d like to customize your own case, go to imakemycase.com.

Nice work, Michael. It’s not often that someone says, “Hey, have you seen that spot with the floating pseudo-diety? Yeah, it was after the one where the nipple gets ripped off by the steel wool hands!”

And that’s why we love you.

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