Archive for June, 2011

A lot of friends and a Samsung SH100 walk into a bar…
Written by Mekanism at 4:24 pm • • 1 Commentcontent, digital,

We just had the joy of wrapping up the Samsung Coast to Coast Photo Post.

This is it in a nutshell, but we’ll explain it with too many words after you watch this.

If you missed it, we sent four people who aren’t on speaking terms anymore friends across the country with a camper and an Samsung SH100 digital camera, and asked them to pass it off to every little person they ran into along the way to take pictures with it. The camera would then post those pictures to the internet (it has wi-fi built in…I know, right?), so people could see themselves in amazing/cool/embarassing photos in real time on a Facebook app. The person whose photo got the most likes on Facebook was then flown out to a gallery event in NYC.┬áIt turns out the camera didn’t shower and played HORRIBLE music that they all had to deal with in the car, but everything else worked out really well.

Well, that gallery event just happened in NYC at The Samsung Experience, with every last photo from the journey on display. The crew from the trip and Charles Trippy and Alli Speed (winners of the contest) were there to greet the crowd as well. Grandmaster Flash dropped beats (I can say that, because that’s what happened) and tons of Mekanistas, Samsung(istas?), press and fans got down. It was a really fun party. We wish you could have been there, internet.

Thanks again to everyone who tagged along on our journey across America. We had a blast.


Frank Rose talks about branded content. And us. So, then we talk about him here.
Written by Mekanism at 12:00 pm • • 1 Commentcontent, digital,

Frank Rose wrote a great piece on the Tribeca Film Future of Film Blog. We made an internet hyperlink below so you can go check it out.

“That’s Brisk, Baby!”: What Needs to Happen for Branded Content to Work

It’s a really fascinating read about (wait for it) branded content, featuring some discussion on work we did for PepsiCo’s Brisk Iced Tea.

So go read it and stop reading this. What’s that? You already did and this writer is probably just talking to himself? Okay, great.

Isn’t it funny when you call it a hyperlink? It’s more fun, right? It sounds like something that’s JUST SO EXCITED IT CAN HARDLY STAND IT.

Malcolm Murray’s Life Is Going Okay.
Written by Mekanism at 1:55 pm • • No Commentsawesomeness, content, digital

We’re proud of all the work Malcolm has done, just as a vague “in general.” And we’re proud that he’s graduated to the stage in a director’s career where he takes pictures like this that make you jealous of his life.

Must be nice, buddy. Must be nice.

(This was after the AICP’s, but does it even matter?)