Archive for January, 2012

Holy S*%t.
Written by Mekanism at 5:30 pm • • No Commentscontent, digital,

Because of YOU, Internet, our Lipton Brisk Eminem Super Bowl spot is one of the 20 most-shared Super Bowl ads of all time, according to Adweek.

That’s kind of like saying you are ONE OF THE 20 MOST-SHARED SUPER BOWL ADS OF ALL TIME.


It came in at #19 on a list that featured iconic spots like Apple’s “1984”.

We’re pretty honored to be on that list.

Thank you.

We Had A Storytelling Summit. We’re Pretty Sure It Was The First One Ever.
Written by Mekanism at 6:19 pm • • No Commentsawesomeness, content, digital,

This past weekend, the staff of Mekanism flew out to Palm Springs together for a family vacation…

The first annual Mekanism Storytelling Summit.

There was laughing. There was crying (mostly from laughing, or at least that’s what people are saying). There was…you know, storytelling.

We were lucky enough to hear some pretty rad insights from Tim Ferriss (author of The 4-Hour Body) and Jonathan Harris. But most importantly?

We lit crap on fire in the middle of the desert and had a (very safe, we promise) kickass time bonding while doing it.

Without trust falls.

We’ll have more pictures up soon for all of those involved.

Is this post a bit self serving? Sure. But we had a great time and wanted to tell ourselves and the internet about it.

Thanks to everyone we’ve had the pleasure of doing business with. From all of us here at Mekanism, here’s to a great new year.

If it’s anything like our summit. we’re pretty stoked.

Drinks Brisk, Yoda Does (Get It?!?)
Written by Mekanism at 11:49 am • • No Commentsawesomeness, content, digital

Sorry for the title. It was there. Had to take it.

We worked with our friends at PepsiCo to promote Brisk iced tea with a little help from the Star Wars guys (who just so happen to be all 3-D in the re-release of Lucasfilm’s “Star Wars: Episode I — The Phantom Menace 3D”).

You’ll see what we mean in a new spot starring Mr. Maul and Yoda real soon.

Oh. An addicting mobile app, Brisksaber, will accompany the whole initiative as well.

You can hear all about it in the New York Times. It’s a newspaper we enjoy.