JAN
3
Drinks Brisk, Yoda Does (Get It?!?)
Written by Mekanism at 11:49 am • awesomeness, content, digital

Sorry for the title. It was there. Had to take it.

We worked with our friends at PepsiCo to promote Brisk iced tea with a little help from the Star Wars guys (who just so happen to be all 3-D in the re-release of Lucasfilm’s “Star Wars: Episode I — The Phantom Menace 3D”).

You’ll see what we mean in a new spot starring Mr. Maul and Yoda real soon.

Oh. An addicting mobile app, Brisksaber, will accompany the whole initiative as well.

You can hear all about it in the New York Times. It’s a newspaper we enjoy.

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