Archive for May, 2012

Meet A Mekanista: Chin Lu
Written by Sola at 9:00 am • • No Commentsawesomeness

Here’s Chin, Digital Influence Coordinator and fashionista. Her 5-inch heels can be heard around the office. To be honest, it’s kind of alarming how fast she can move in those things.

Q: How did you get your start?

A: I’ve always wanted to work in marketing. According to my grandma, I’ve yelled at particularly terrible TV commercials since I was 10 years old. She thought I had problems.

Q: What sparked your interest in what you do now?

A: I love stories! I used to make them up to tell my friends. I love advertising because it’s storytelling in a short form, but it is just as powerful.

I’m also a really good consumer. That helps.

Q: What mental exercises keep you fresh?

A: I read lots of blogs to stay on top of what’s new and cool. I also pay close attention to what my friends post on Facebook and Twitter. Other than that, I change hobbies often. Right now I’m all about boxing and volunteering at the SF SPCA.

Q: What was your first day like?

A: The day I accepted the offer to be an intern here, someone told me I should come by the office Halloween party. I showed up (the only person not in costume) and was told to take shots.

Q: What surprised you about Mekanism?

A: This is going to be a vain answer: I love that I can wear whatever I want. I can get all dolled up with a body-con dress with 5-inch heels one day, then no makeup, super casual, with flip flops the next. No one cares what you wear here because it doesn’t affect the work you churn out.

What Chin wore to work today... Just kidding. This is her Bay to Breakers outfit.

Q: Any thoughts on emerging media?

A: What keeps new media exciting is its unpredictability. Each time a new platform becomes big or an existing one changes its format, the rules are rewritten and everyone tries to figure out how to win the new game. Nothing stays the same for long.

Q: What is Mekanism’s secret?

A: I think we still have that black sheep mentality. No idea is too crazy to bring up in this office. We’re here because deep down we are too weird for any other place.


First photo: Jorge Ayala at La Pink One and @SergiosDaddy

Second photo: Instagram @ChinHuaLu

Now Trending at Mekanism: Tumblrs Edition
Written by Mekanism at 12:44 pm • • 1 Commentawesomeness, content, digital,

I don’t know about your office, but here at Mekanism, we share our favorite Internet finds with each other very often. Being on top of what’s trending online is an important part of our jobs, so we never feel guilty spending time on such matters… At least that’s what I tell my supervisor when he catches me watching a video of a baby singing with a dancing cat to the song allegedly leaked from Kanye West’s new album.

Today we’re sharing our favorite Tumblrs. Enjoy!

If you watched the news or were online in any shape or form this Wednesday night:

If you have no idea what it’s about, please look it up or ask the person nearest to you.


When you can’t seem to find the right words (submitted by everyone at Mekanism and their intern):
Banish the phrase “it was just like…you know…” with this Tumblr that put the animated .gifs in your mouth.


If you work at an advertising agency and you want to explain a work situation (submitted by everyone at Mekanism, giggling for “no reason”):
Forward this Tumblr to your friends who also work at ad agencies for instant inside jokes. Forward this Tubmlr to your friends who don’t to subtly hint that your job is so much cooler than theirs.


If you want to creep out your friends who have cats (submitted by Elijah @FrodoBKK):
Think about it, man. Cats walk silently and they’re curious creatures. It must have happened at least once by now. Just saying.


When you look into the innocent eyes of your dog and think “he seems so human sometimes” (submitted by @BrendanGahan):
You totally knew it! There are other dogs out there who are just as smart as your dog!


When your super fashionable friend with good genes says “I’m never having kids. They’ll cramp my style” (submitted by Richard @BoyShapedBox):
This should make your womb/loin go “aww” and feel embarrassed about what you wore when you were a kid.


When your overachieving Type A friend needs a little pick-me-up (submitted by @Dan_Abramson):
Besides the incredible story of how the creators met Hillary Clinton in person, this Tumblr is so witty and sarcastic that it’s able to successfully make a crack at another powerfully popular Tumblr Feminist Ryan Gosling. It’s the kind of thing that makes you want to do a little sassy snap.


When you just need some hipster softcore porn (submitted by @RossWolinsky and Daisy @Daise):

Who needs moving images when you can read a couple lines of well-chosen words and look at a picture of Justin Vernon? Best when letting Justin Vernon’s soothingly deep voice croon to you at the same time.


When you need another conspiracy theory (submitted by Mary @gunandagirl):
Holy crap. How come no one else noticed this before?!