Archive for June, 2012

Dark Arts And Pixie Dust
Written by Sola at 6:00 pm • • 1 CommentUncategorized

“We’re on TV!” – Mekanism

Never one to shy away from a challenge, earlier this year, Jason Harris (President & CEO of Mekanism) promised ABC News’ Dan Harris we could make him “go viral.” Dozens of meetings, a twelve-camera bullet time rig, and one hugely successful cat video later, the story of how we got it all done aired on ABC’s Nightline on Monday, June 25.

Check out the full segment here, which includes a slow-motion walk-off by Mekanism’s partners:

video platform video management video solutions video player

As clients often are, Dan was initially shocked by some of our ideas for the video. But he understood going viral hinged on that extra hook that grabs viewers’ attention and convinces them not only to watch but to pass along the video. Without defaming Dan or painting him as a cat hoarder, we managed to find that right kind of catchiness in a PSA for the ASPCA starring George, the “Hovercat.” Watch it here:

Hovercat on YouTube

It’s good to produce work for a great cause like pet adoption. And thankfully, not all videos promoting the ASPCA have to be tearjerkers to be effective.

Dan: “Were you nervous the thing wouldn’t come off?”
Jason: “Yes. Yes, I was.”

It’s not like he knew Ryan Seacrest would tweet about it.

One Thing
Written by Sola at 2:03 pm • • No Commentsawesomeness, content, digital,

Since we are a creative agency full of creative people, we put everyone at Mekanism to the test and initiated the One Thing. During our company meetings, each person presents the one thing that has been blowing their minds. Without being limited by more criteria than that, the presentations are all unique and deeply personal. Most of us speak for longer than the prescribed 90 seconds, since these are things that inspire us. It’s easy to get carried away. We hear phrases like “Fuck yeah!” A lot.

For your enjoyment, Mekanism presents the first collection of One Things:

Tommy + Glenn O'Brien

Tommy Means + Glenn O'Brien                        Photo:

Tommy Means (Founding Partner / Director)

Glenn O’Brien. Obscure Yet Legendary Ad Man

Glenn O’Brien is a strange ad man responsible for the super perverted and awesome Calvin Klein porno ads with Kate Moss. In 1970 he started working for Andy Wharhol as the assistant editor of Interview Magazine and later as bureau chief of Roll­ing Stone. He then started an obscure cable TV show called “Glenn O’Brien’s TV Party” that featured artists, musicians and cultural freaks from the New York downtown scene in the late 70’s and early 80’s. He went on to become a creative director for Barney’s, Calvin Klein, Madonna and Harper’s Bazaar. He has influenced you and you don’t even know it and he is blowing my mind.

Caroline + Sleep No More

Caroline Moncure + Sleep No More                        Photo:

Caroline Moncure (Senior Client Strategist)

Sleep No More. Hitchcock + Kubrick + Macbeth

An immersive, mind-bending, “moveable orgy” produced by Stagecraft in the space of three abandoned warehouses in Chelsea. Visitors wear Venetian carnival-style masks, are broken up from their party, forbidden to speak, and told to wander the dark, 1920’s “hotel” and experience a story roughly based on Macbeth through actors, dancers and insanely, insanely detailed sets.


Mandi + Ray

Mandi Ginsburg + Ray Kurzweil            Photo: +

Mandi Ginsburg (Social Media Project Manager)

Ray Kurzweil

A child prodigy who has invented technologically advanced ma­chines since he was 13 (e.g., software for IBM and the first computer­ized reader for the blind), Ray Kurzweil has become one of the foremost theorists of technological advancement. Really a futurist, he’s known for his controversial idea of ‘Singularity’ – the point at which artificial intelligence and biological humans become one. After plotting accelerated and exponential growth, he claims that ‘Singularity’ will happen as early as 2045.

Mia + Pentametron

Mia Andersen + Pentametron

Mia Andersen (Producer)

Pentametron creates sonnets out of Tweets. Pentametron takes each of the 30-60 tweets it receives each second, and looks up each word in a dictionary that lists the stress patterns of every word. If the rhythm of all the words put together adds up to iambic pentameter, Pentametron considers the tweet a possible rhyme.

Stelio + Eli

Stelio Kitrilakis + Eli

Stelio Kitrilakis (Executive Producer)

Eli. SF Office Dog

How could it be anything else? He’s reached a groove someplace between Mahatma Ghandi and Hugh Hefner. He never sweats the small stuff, never tries to be some­one he isn’t, enjoys every moment, girls love him and he’s always naked.

Our First E3 Experience
Written by Mekanism at 11:27 am • • No CommentsUncategorized

Last week was Mekanism’s first official attendance of the Electronic Entertainment Expo (E3). Growing up playing video games with my older brother, it was really hard for me not to squeal with excitement in front of our clients from GREE.

So proud to see our video on the biggest screen at GREE’s E3 booth!

Since I was only at E3 for one day and had merely 45 minutes of free time, I made good use of my 4-inch heels by speed-walking through the two major exhibition halls. Here are my main thoughts about the convention:

1. More cosplaying booth babes, please!

Where do they get those outfits?!

I definitely saw a lot of gorgeous women wearing branded t-shirts, but was disappointed by the low turnout of full-on costumes. Later, Mekanism’s own Tom Lyons showed off pictures he took of ladies dressed as various video game characters, proving that I was simply not looking hard enough.

2. E3 attendees are very willing to wait.

Look at the concentration on their faces!

Eager to try out games that were most likely not released to the public, queues were long enough to make the average person lose interest entirely, but the crowds at E3 wait patiently for their turns.

There were also booths that were completely closed off, so long lines formed while a limited number of people watched something presumably awesome that I didn’t have time for inside.

3. E3 attendees are super excited about games and proud to be gamers.

Who needs Mickey Mouse when you have Master Chief?

There was giddy camaraderie in the air. Probably because if there’s one place that not only embraces geekiness, nerdom, and pwnage but celebrates those things, it is E3.


An exciting day of overstimulation at E3 deserves an excellent after party. Naturally we saw world-renowned DJ Girl Talk perform at the GREE party. Sorry if you missed it, because this is the only appropriate photo we can share:

If GREE were a dessert, it would be cupcakes: mobile and fun

Of course, we’ve got footage of a few Mekanistas dancing alongside stars of YouTube, but you’ll have to find it yourself.


Dear E3,

Thank you so much for a great first-time experience.

We’ll be back.

<3 Mekanism