Archive for April, 2013

Written by Leona at 5:53 pm • • No CommentsUncategorized

A few months ago we shot three spots for a new Nordstrom campaign we developed called ‘YOUphoria.’ The New York Times featured an article on the campaign, which you can read here. Or, if you prefer to read things written by people who are not contributing authors at major publications, you can continue reading my version of what made this campaign so special below.


First off, the entire shoot was done on a dairy farm in Petaluma, which looked exactly like the “Happy cows from California” commercials. This means I spent the better portion of my day blowing up Instagram with insanely beautiful photos and accompanying captions that would falsely lead people to believe that this kind of thing was, “Oh just another day at work.”

Of course that’s not really true, but what is social media for if not to trick people into thinking your life is cooler than it really is? Other than being beautiful, I enjoyed the Nordstrom shoot because I got to eat an unlimited amount of craft services and also because of these things:

  • Hot chainsaw Nick
  • Getting to ride a mini bike with glitter tassels
  • Being near a bonfire and a party raccoon
  • Happy cows
  • Not being in the office


You can check out all the spots by clicking the links below.  In the meantime I’ll be in a dimly lit room dreaming of the next Nordstrom shoot where I can once again monopolize everyone’s feed with my dreamy fashion Instagrams. Oh, just another day at work.




Mission to Party






Written by Leona at 10:10 am • • 1 CommentUncategorized

We just launched a new mobile game for Amp Energy called “PowerDash.” For fun, we held a friendly inter-office competition to see who could get the highest score. The prize for the top three high scorers was an iPad mini. When your boss offers you a free iPad mini to play video games, you realize you are never allowed to complain about anything ever again.


The PowerDash winners are:

1st  Place – Elijah:  1,508,777

2nd Place – Albert:  648,384

3rd  Place – Mary:   592,241


Interestingly, and I mean suspiciously, all three winners were from the New York office. It should be noted that pretty early on, it seemed like Richard from the SF office had this competition in the bag.  It was his for the taking. He may or may not have even ordered a custom iPad Mini case. Then, like a team of misfit underdogs in a Disney movie, the New York office quietly trained and pulled through at the last minute to win the game!!! Well played you guys. Very sneaky.


The true loss for the San Francisco office was that we didn’t get Richard’s unblinking, table-flipping, “OH HELL NO” stare on film when we announced the winners. A non-reaction that gif worthy should be awarded an iPad in itself. And not some tiny baby iPad. FULL SIZE.

*This is a reenactment. The original was far more impressive.


Anyway, we are all very proud of our winners and everyone who worked to make PowerDash an incredibly addicting game, which you can download right here.


(But seriously New York, what’s really going on over there? 1.5 MILLION points? No one over the age of 14 should be able to score that many points on a video game. We take child labor laws somewhat seriously here at Mekanism.)

We’re hiring! Office Manager wanted
Written by Mekanism at 2:59 pm • • No CommentsUncategorized

We are currently looking for a full time office manager. The office manager is primarily responsible for making sure the office runs smoothly on a daily basis – this includes but is by no means limited to the following:

Reception: Priority #1 is to open the office in the morning and answer the phones. The OM is the face of Mekanism and maintains a presence on both floors, receiving guests and deliveries, and answering the main phone line throughout each business day.

Office & Kitchen Organization & Inventory: The OM is responsible for keeping the office organized, clean and well stocked. We have an average of 45 employees in house at all times on two separate floors.

The OM should take an active role in keeping up the appearance of our office. The OM is also responsible in managing the general office supply and kitchen/food budget.

Executive Assistance: The OM is to serve as an executive assistant to the four company partners. This includes booking travel, scheduling meetings in and out of the office, making reservations, ordering gifts, getting lunch and whatever else may arise.

Scheduling: Mekanism is largely a project-based agency, the OM must be aware of our many works in progress. Managing calendars for our meeting rooms is an integral part of the OM’s role. This includes being aware of changing needs and communicating with all levels of staff to keep everyone’s schedules running smoothly.

Social Events:  The OM manages social events that happen throughout the year, including but not limited to our annual holiday party and offsite company summit. On a more regular basis the OM plans birthday parties and manages the Social Committee, a team of very dedicated social planners.


◦       Passion for the industry, competitive spirit, motivated to learn and grow

◦       Strong organization and planning skills

◦       Experience in an office assistant/admin role; phone skills a plus

◦       Calm and tactful under pressure

◦       Professionalism, poise, diplomacy and self-confidence to take on difficult issues

◦       Discretion about private and confidential matters

◦       A confident people person – event/party planning experience a plus

◦       Problem solver who is eager to help out and doesn’t mind random requests

Apply here.