We launched a bunch of new spots for Method’s Clean Happy campaign, and The New York Times wrote about it. More importantly, I posted the work on my Facebook and it got fifty likes. FIFTY! It basically went viral. If I had a link to my Facebook post I would show you, but I don’t, so I guess you’ll have to settle for the New York Times article.
I also encourage you to watch the movie trailer, which chronicles the relationship of a young couple meeting, falling in love, moving in together and starting a family. Because who says soap commercials can’t be rich epic sagas that comment on the trials and tribulations of modern day relationships while also challenging society’s perceived cultural gender norms? Or whatever. Just watch it.
Behind the Scenes Fun Facts:
- A guy on the crew was in the movie “Dazed and Confused”
- Eric Ryan, the founder of Method, is an extra in all the spots
- Our production designer was in “Flock of Seagulls”
- The baby in the commercial’s name is Hawk
- Our composer and sound mixer was a former member of “OK Go” who had just gotten back from Sri Lanka filming a narrative feature about a guy who has OCD which compels him to take a shower after every time he pees.
- Cary Cody (our producer) sang vocals in one of the tracks
- Liam still hasn’t expensed his hotel room from the shoot
- Brian still hasn’t caught up on sleep since the shoot
- We like Sally and Jen