Archive for March, 2014

MAR
27
In Case You Missed It
Written by Leona at 10:33 am • • No CommentsUncategorized

We launched a bunch of new spots for Method’s Clean Happy campaign, and The New York Times wrote about it. More importantly, I posted the work on my Facebook and it got fifty likes. FIFTY! It basically went viral. If I had a link to my Facebook post I would show you, but I don’t, so I guess you’ll have to settle for the New York Times article.

 

I also encourage you to watch the movie trailer, which chronicles the relationship of a young couple meeting, falling in love, moving in together and starting a family. Because who says soap commercials can’t be rich epic sagas that comment on the trials and tribulations of modern day relationships while also challenging society’s perceived cultural gender norms? Or whatever. Just watch it.

 

Behind the Scenes Fun Facts:

 

  • A guy on the crew was in the movie “Dazed and Confused”
  • Eric Ryan, the founder of Method, is an extra in all the spots
  • Our production designer was in “Flock of Seagulls”
  • The baby in the commercial’s name is Hawk
  • Our composer and sound mixer was a former member of “OK Go” who had just gotten back from Sri Lanka filming a narrative feature about a guy who has OCD which compels him to take a shower after every time he pees.
  • Cary Cody (our producer) sang vocals in one of the tracks
  • Liam still hasn’t expensed his hotel room from the shoot
  • Brian still hasn’t caught up on sleep since the shoot
  • We like Sally and Jen

 

 

 

MAR
14
Selfie Day
Written by Leona at 5:07 pm • • No CommentsUncategorized

2014 has proven to be a busy year for Mek so far. In the last month alone we delivered a :60 Oscar spot, rolled out 2 national ad campaigns for Method and Nordstrom Rack, and pitched something like 8 times. It’s exciting stuff! Until we go home and realize that we haven’t paid our utility bill and our significant others have found new significant others. So, in an effort to be normal people and win back our social lives , we had a mandated a Selfie Day. A full day dedicated entirely to not working. We called it selfie day because we were required to send in a selfie as proof that we were not working (which we were constantly reminded of via email on our day off.) “Did you get your selfie in?” “Don’t forget to send in your selfie!” “SEND US YOUR GOD DAMN SELFIE OR YOU’RE FIRED.” – Stuff like that.

 

Of course, as the hardworking, rule abiding employees we are, we all sent in our selfies (some not suitable for public consumption). And without further ado, I present to you: Selfie Day. A rare look into the lives of Mekanistas having mandatory fun, out in the wild.