Author Archive

MAY
9
AN OPEN LETTER TO FRIDAY FREE LUNCH
Written by Leona at 2:34 pm • • 3 CommentsUncategorized

Dear Free Lunch,

First let me say, I miss you. We ALL miss you. Mekanism doesn’t feel the same without you. Every Friday for as long as I can remember, you’ve been here, right at noon. A beacon of hope at the end of long week. Friday mornings I’d wake up, exhausted, smelling of booze, falsely thinking it was Saturdays and falling into a pit of despair, until I remembered you. Friday Free Lunch. You were my reason for getting out of bed. In just 4 hours, I’d get to see your steamy face. You were always so prompt, so reliable, and yet so mysterious. “What would you be this week?” we’d all wonder. Spicy Indian curry? Southern BBQ? Or maybe, just maybe, you’d be delicious Banh Mi! You always kept us guessing, lol.

Remember that time you were deep-dish pizza and I brought your leftovers with me to Tahoe? Oh man! That was such a fun weekend. You got to meet all my friends and we rode the chairlift together and played catch phrase and listened to Chumba Wumba (inside joke #blessed). Ha! I’ll never forget, you were the life of the party.

Sure, I’ll admit we had our ups and downs. Like that time you were sushi and I accused you of being “sketchy,” (you weren’t) or that time you were salad and I was like, “OH HELL NO THIS BITCH NEEDS A BURGER.” That was uncalled for, and I’m I sorry. You didn’t deserve to feel unappreciated like that. You always gave so much, and never asked for anything in return. You were free lunch for Christ’s sake! People always said “there was no such thing” as you, but they were wrong. You were real, and we BELIEVED in you. Your presence brought peace to war rooms, laughter between work nemeses, and comfort to hung over tummies. You were a magical unicorn-mermaid hybrid bringing life to the whole office. And now, without warning…. You’re gone.

Ripped from our lives, without warning. All because KEVIN MULROY didn’t do his time-sheets this week. One person… threatening to destroy everything we’ve built together! Free Lunch, if you’re out there reading this, please come back. I promise things will be different. We will never forget to do our timesheets again. It was a careless mistake and it didn’t mean anything. Kevin was probably drunk. I’m sorry for the long letter, I just needed to tell you how I feel. I have to go now. Out into the world in search of something to fill the emptiness inside me. I’m thinking Thai, but who cares. Nothing will ever compare to you. You were so young, so wild, so FREE! Please come back. We’ll be waiting.

With open elevator doors,

Mekanism

P.s. I’m also sorry for the time I left you with that homeless guy on the corner of Market and 6th. I hope he was good to you.

MAR
27
In Case You Missed It
Written by Leona at 10:33 am • • No CommentsUncategorized

We launched a bunch of new spots for Method’s Clean Happy campaign, and The New York Times wrote about it. More importantly, I posted the work on my Facebook and it got fifty likes. FIFTY! It basically went viral. If I had a link to my Facebook post I would show you, but I don’t, so I guess you’ll have to settle for the New York Times article.

 

I also encourage you to watch the movie trailer, which chronicles the relationship of a young couple meeting, falling in love, moving in together and starting a family. Because who says soap commercials can’t be rich epic sagas that comment on the trials and tribulations of modern day relationships while also challenging society’s perceived cultural gender norms? Or whatever. Just watch it.

 

Behind the Scenes Fun Facts:

 

  • A guy on the crew was in the movie “Dazed and Confused”
  • Eric Ryan, the founder of Method, is an extra in all the spots
  • Our production designer was in “Flock of Seagulls”
  • The baby in the commercial’s name is Hawk
  • Our composer and sound mixer was a former member of “OK Go” who had just gotten back from Sri Lanka filming a narrative feature about a guy who has OCD which compels him to take a shower after every time he pees.
  • Cary Cody (our producer) sang vocals in one of the tracks
  • Liam still hasn’t expensed his hotel room from the shoot
  • Brian still hasn’t caught up on sleep since the shoot
  • We like Sally and Jen

 

 

 

MAR
14
Selfie Day
Written by Leona at 5:07 pm • • No CommentsUncategorized

2014 has proven to be a busy year for Mek so far. In the last month alone we delivered a :60 Oscar spot, rolled out 2 national ad campaigns for Method and Nordstrom Rack, and pitched something like 8 times. It’s exciting stuff! Until we go home and realize that we haven’t paid our utility bill and our significant others have found new significant others. So, in an effort to be normal people and win back our social lives , we had a mandated a Selfie Day. A full day dedicated entirely to not working. We called it selfie day because we were required to send in a selfie as proof that we were not working (which we were constantly reminded of via email on our day off.) “Did you get your selfie in?” “Don’t forget to send in your selfie!” “SEND US YOUR GOD DAMN SELFIE OR YOU’RE FIRED.” – Stuff like that.

 

Of course, as the hardworking, rule abiding employees we are, we all sent in our selfies (some not suitable for public consumption). And without further ado, I present to you: Selfie Day. A rare look into the lives of Mekanistas having mandatory fun, out in the wild.