Author Archive

Getting Techy With It: NYTechMeetup May 2014
Written by Sola at 12:08 pm • • No Commentsawesomeness, digital

Mekanism has recently turned to the NY Tech Meetup (NYTM) as a way to stay on top of new technologies and emerging experiences, enabling us to produce the best creative for our clients and support the hard-working pioneers of the NY tech scene.


For those of you who have no idea what the NY Tech Meetup is, here’s a quick explanation: Each month 10 emerging companies are invited up to give a 3-5 minute demo of their products. After every 3 presentations, there is an audience Q&A. As a special segment of each Meetup, there is the Hack of the Month, celebrating disruption using technology.


At the May NYTM, we caught a glimpse of a lot of cool platforms and experiences being crafted. Here’s a list of who we saw, what we learned and the key takeaways:


EndlessTV: The start screen app for video

What is it? A phone app that downloads videos from your subscribed-to channels, serving you mindless entertainment at all times of the day.

How does it work? A slick interface allows you to subscribe to video content providers like Buzzfeed, TMZ and ESPN, and gives you the ability to “surf through your channels” and watch the latest video posts..

The app is so focused on keeping your eyes dry, it runs in the background when connected to WiFi. Downloading up to 30 mins of video at a time, you can keep watching while your train is underground or you’re stuck on a raft in the middle of the ocean.


Get it here:


Pagevamp: Create your website, in one click

What is it? A CMS powered by your Facebook page.

How does it work? Pagevamp allows you to create a website quickly by pulling in content from a Facebook page. By adding a fan page URL to the site, it provides a selection of templates that will display all the fan page’s content.

Super simple and brilliant for small business owners. Facebook becomes your site’s CMS and any fan page updates are reflected on your Pagevamp site.


Create your page now:


Poncho: Simpler weather service with a personality

What is it? A daily personalized weather update sent to your email or phone via SMS.

How does it work? Poncho aggregates weather data from several sources, looking for commonalities across geographical region. Similar regions live in a spreadsheet. A copywriter creates personalized updates for weather in your area, and they’re sent right to your inbox or phone.

Additionally, Poncho aggregates public transportation and allergy information that pair with special partnered discounts. You can set the frequency and delivery protocol to receive your updates based on your personal habits.


Start getting weather updates:


Stray Boots: A fun experience that’s part scavenger hunt, part tour.

What is it? A web app that allows you to create a personal map of areas you love to share with friends and family.

How does it work? Stray Boots leverages Google Map’s API to let you drop pins on a map for locations you want to showcase and share with friends. With each location, you can comment on what’s good about that location. The experience also pulls in information like ratings and user reviews.

What sets this site apart from others is the simple experience paired with quick sharing for friends and family.


Create your own maps:



What is it? A temperature monitor for low income families in NYC.

How does it work? The guys at Heat Seek NYC have created a way to help low income residents combat the landlords who are turning the heat down. A recording device takes a temperature reading every hour. The data is collected and compared to a database of external temperatures recorded at the tenants’ locations.

This generates a graph that can highlight how many times the landlord is in violation of providing adequate heat to their tenants. This data is needed to prove to the City of New York that the landlord is in violation.


Check them out here:


Click here to check out the May 2014 NY Tech Meetup Live Stream, if you simply can’t get enough.


Mekanism NY needs an Office Manager
Written by Sola at 1:06 pm • • No Commentsawesomeness

Job description

Reception: Open the office in the morning and answer the phones. The OM is the face of Mekanism and maintains a presence in the office, receiving guests and deliveries, and answering the main phone line throughout each business day.

Office, IT, and Kitchen Organization & Inventory: The OM is responsible for keeping the office organized, clean, and well stocked. The OM should take an active role in keeping up the appearance of our office. The OM is also responsible for managing the general office supply, IT equipment, and kitchen/food budget.

Executive Assistance: The OM is to serve as an executive assistant to the CEO and other Executives as needed. This includes booking travel, scheduling meetings with clients in and out of the office, making reservations, ordering gifts, getting lunch and whatever else may arise.

Scheduling: As Mekanism has many projects running at any one time, the OM must be aware of our many works in progress. Managing calendars for our meeting rooms is an integral part of the OM’s role. This includes being aware of changing needs and communicating with all levels of staff to keep everyone’s schedules running smoothly.

Timesheets: The OM is also responsible for overseeing NY employees’ timesheet submissions each week and ensuring that their hours are being logged and tracked properly and on time.

Social Events: The OM manages social events that happen throughout the year, including but not limited to our annual holiday party, employee birthday celebrations, and other office outings. This will also likely include “roof top music sessions” in our new office space, which will be shot and uploaded to a YouTube channel monthly.

Social Media: The OM works in conjunction with the Mek social media crew to keep the Mekanism profiles rocking and rolling.

Awards: The OM also partners with the team to enter Mekanism work into all key award shows.


Desired Skills and Experience

Strong organization and planning skills
Experience in an office assistant/admin role; great phone skills a plus
Calm and tactful under pressure
Professionalism, poise, diplomacy, and self-confidence to take on difficult issues
Discretion about private and confidential matters
Problem solver who is eager to help out and doesn’t mind random requests
A confident and positive people person – event/part planning experience a plus
Passion for the industry, competitive spirit, motivated to learn and grow

Apply via Smart Recruiters.

Please mention that you saw this post on the BLOG.

Thank you.

One Things! Part Deux
Written by Sola at 8:35 pm • • No Commentsawesomeness, content, digital,

Since Mekanism is a creative agency full of creative people, we put everyone to the test and initiated the One Thing. These are the things that are blowing our minds. The things that make us say Fuck Yeah!

This is the second installment of Mekanism’s One Thing:

Jessi + Amy

Jessi Goldstein + Amy Palmiero-Winters

Jessi Goldstein (Finance):

This is Amy Palmiero-Winters, a 39-year-old below-knee amputee who currently holds eleven world records in various track events. In July 2011, she became the first female amputee ever to complete the 135-mile Badwater Ultramarathon. While her many physical accomplish­ments are incredible, what I find the most inspiring is her attitude.

“Yes, bad things can happen, but what counts is how you deal with it. The loss of my leg will never change, but feeling bad won’t change anything either. I have been given a gift, and I feel it’s important to get out there and show the world what can be done.”

Pretty badass for someone who was told she would never run again.

Daisy + Mark

Daisy Cheng + Mark Rothko

Daisy Cheng (Digital Influence Coordinator):

Mark Rothko’s paintings are the One Thing that inspires me. When I first encountered his paintings at an art museum, I didn’t expect a painting with a couple of blended colors to emotionally affect me, but it did. Rothko was an abstract painter who was most famous for his large color block paintings. He wanted them to evoke the most basic human emotions and cre­ate an intimate and intense experience. It wasn’t until later in his career that he created such paintings and saw the power of strip­ping down his ideas.

He believed: Simplicity –> Clarity –> Being Understood

I try to live my life with the same concept in mind, producing work that is simple yet effective.


Elijah + Girls

Elijah Bilotta + KPop

Elijah Bilotta (Social Media Supervisor):

I have been a fan of K-pop since 2008 when I first discovered the Wonder Girls on YouTube. Some of my favorite groups are T-ARA, Girl’s Generation, 2NE1, 4 Minute, Girl’s Day, Sistar, After School, and Su­per Junior.

During our Rise of the Apes promotion, there were only a handful of videos that stayed on the Top Viewed YouTube charts as long as “Ape with an AK-47.” One of those was Hyuna (an original member of the Wonder Girls) with her hit single Bubble Pop. It has 23 million views to date despite promotion being cut short by the Korea Broadcasting and Communications Review Committee for being too “sexually explicit.”

You can fol­low my adventures in K-pop on Pinterest.

Emmett + UVA

Emmett + United Visual Artists

Emmett Feldman (Design Director):

UVA is an interactive art and design practice based in London.

They create work at the intersection of sculpture, architecture, live performance, moving image and digital installation. Key aspects of their projects include minimal light/sound sculptures installed in old world architectural environments.

The synthesis of hi-tech and historic creates a unique experience that is equally humanistic and divine.

Edward + Snuff

Edward Schmidt IV + Snuff Box

Edward Schmidt:

Snuff Box was a short lived BBC Three sketch comedy show from 2006. It lasted one season, and had six episodes.

It stars Matt Berry who plays the “High Executioner to the King of England” and Rich Fulcher, an American who plays the “Assistant to the Hangman”. Most episodes takes place in a Gentlemen’s Club for Hangmen, where they drink whiskey while moving the loose plot forward and working in reoccurring characters. The show is very dark and often deals with issues of looniness, betrayal and jealousy. The shows theme song is weaved into every episode, and is often featured in sketches.

Matt Berry

Here is a picture of Matt Berry. He wrote all of the music from the show, and is the main creative voice through out the series. You can watch every episode on YouTube and Netflix. You can kill the entire series in less amount of time than it takes to watch Das Boot or Fantasia.

The reason this is my Thing is that even though this is TV show, I find myself putting on episodes like they are songs. There is something about the characters that I find hilarious no matter how many times I’ve seen each episode.

Matt Berry is pure gold throughout the show. I weirdly want to be him.

Episode 1: Snuff Box