Archive for the ‘digital’ Category

Tech, Tech, Boom: NY Tech Meetup June 2014
Written by Mekanism at 10:10 am • • No Commentsawesomeness, digital

At the June NYTM, we caught a glimpse of a lot of cool platforms and experiences. Here’s a list of who we saw, what we learned and the key takeaways.


Floored: Interactive online 3D models for real estate

What is it? Turn real spaces into 3D Models easily or start with 3D Models and create your own custom spaces, from any modern web browser.

How does it work? This started to look like magic in a browser, but there is some serious technology behind it. Floored has created both software and hardware to automate complex tasks, including plane recognition, point cloud alignment, mesh simplification, and image-based 3D reconstruction. They have also built their own open-source 3D scanner to help collect HDR photography and depth data.

Check it out here:


Social Bicycles: Bike Share Everywhere

What is it? A bike share program that eliminates the need for custom racks.

How does it work? It’s ZipCar for bicycles, and all you need to start poppin’ wheelies in the park is a smart device. Riders can locate, reserve and unlock their bikes through an easy-to-use mobile application. Once the rider makes it to their final destination, they can park their bike anywhere. The custom smartlock is the real genius.

Start socially riding here:


Rukkus: Search the entire ticket universe for great deals

What is it? The self proclaimed “Kayak for Tickets” helps you find the best deal on music, sports and show tickets in your area.

How does it work? Wu-Tang Clan were the first to “bring it,” but now they have some competition. Rukkus aggregates ticket data from over 100 sources looking for tickets based on your Spotify listening habits. Through an extremely simple interface users can preview music, see the view from any seat, and quickly purchase tickets – Rukkus even ranks seats by two key factors: best deal or best view.

Get out and see something:



Flyer Penguin

What is it? Make a print-ready flyer from a Facebook event.

How does it work? Need some pep in your party? Want to invite 500 of your closest friends to an event someone else is throwing?  Flyer Penguin makes it easy…create or find a Facebook event and copy the URL, paste the URL into Flyer Penguin and watch the magic happen. Users will have a fully editable version of the invite that they can format and customize to be more printer friendly.

Try it out here:


moteio 2048

What is it? Multiplayer 2048 that you can control with a remote.

How does it work? Everyone knows 2048…right? right? This hack lets single players control the highly-addictive game on their laptop, using their mobile device as a remote. Tired of playing alone? Well, invite your friends by sharing the URL, then click “Watch Everyone’s Game!”. The grid of simultaneous 2048 is hypnotic.

Try it out here:


2048 Against Cancer

What is it? Play 2048 and donate money to someone who needs a clinical trial.

How does it work? Sam Agnew is a hacker with a big heart. His friend, Tyler Wiley needs a clinical trial to treat his brain cancer. Sam and his friend Faiq had the brilliant idea to hack 2048 with the mobile commerce app, Venmo. Every point you score in 2048 increases the amount of money in Tyler’s Venmo account. This is truly inspiring.

Try it out here:


Check Out All the Tech Through the Recorded-Live Stream:

Getting Techy With It: NYTechMeetup May 2014
Written by Sola at 12:08 pm • • No Commentsawesomeness, digital

Mekanism has recently turned to the NY Tech Meetup (NYTM) as a way to stay on top of new technologies and emerging experiences, enabling us to produce the best creative for our clients and support the hard-working pioneers of the NY tech scene.


For those of you who have no idea what the NY Tech Meetup is, here’s a quick explanation: Each month 10 emerging companies are invited up to give a 3-5 minute demo of their products. After every 3 presentations, there is an audience Q&A. As a special segment of each Meetup, there is the Hack of the Month, celebrating disruption using technology.


At the May NYTM, we caught a glimpse of a lot of cool platforms and experiences being crafted. Here’s a list of who we saw, what we learned and the key takeaways:


EndlessTV: The start screen app for video

What is it? A phone app that downloads videos from your subscribed-to channels, serving you mindless entertainment at all times of the day.

How does it work? A slick interface allows you to subscribe to video content providers like Buzzfeed, TMZ and ESPN, and gives you the ability to “surf through your channels” and watch the latest video posts..

The app is so focused on keeping your eyes dry, it runs in the background when connected to WiFi. Downloading up to 30 mins of video at a time, you can keep watching while your train is underground or you’re stuck on a raft in the middle of the ocean.


Get it here:


Pagevamp: Create your website, in one click

What is it? A CMS powered by your Facebook page.

How does it work? Pagevamp allows you to create a website quickly by pulling in content from a Facebook page. By adding a fan page URL to the site, it provides a selection of templates that will display all the fan page’s content.

Super simple and brilliant for small business owners. Facebook becomes your site’s CMS and any fan page updates are reflected on your Pagevamp site.


Create your page now:


Poncho: Simpler weather service with a personality

What is it? A daily personalized weather update sent to your email or phone via SMS.

How does it work? Poncho aggregates weather data from several sources, looking for commonalities across geographical region. Similar regions live in a spreadsheet. A copywriter creates personalized updates for weather in your area, and they’re sent right to your inbox or phone.

Additionally, Poncho aggregates public transportation and allergy information that pair with special partnered discounts. You can set the frequency and delivery protocol to receive your updates based on your personal habits.


Start getting weather updates:


Stray Boots: A fun experience that’s part scavenger hunt, part tour.

What is it? A web app that allows you to create a personal map of areas you love to share with friends and family.

How does it work? Stray Boots leverages Google Map’s API to let you drop pins on a map for locations you want to showcase and share with friends. With each location, you can comment on what’s good about that location. The experience also pulls in information like ratings and user reviews.

What sets this site apart from others is the simple experience paired with quick sharing for friends and family.


Create your own maps:



What is it? A temperature monitor for low income families in NYC.

How does it work? The guys at Heat Seek NYC have created a way to help low income residents combat the landlords who are turning the heat down. A recording device takes a temperature reading every hour. The data is collected and compared to a database of external temperatures recorded at the tenants’ locations.

This generates a graph that can highlight how many times the landlord is in violation of providing adequate heat to their tenants. This data is needed to prove to the City of New York that the landlord is in violation.


Check them out here:


Click here to check out the May 2014 NY Tech Meetup Live Stream, if you simply can’t get enough.


Winning All The Things
Written by Mekanism at 7:36 am • • No Commentsawesomeness, content, digital, Uncategorized

At Mekanism, we know exactly what it takes to achieve greatness.


It’s Tom Lyons’ powerful stance. Just look at it: Commanding the California sun to set under the gentle flap of the Mekanism flag. See, nothing reaps more rewards than planting a foot solidly on a rock. Except perhaps squeezing a foot into a NASA space suit and then putting all of that on a rock.

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But don’t take our word for it – Take the Webby’s.

That’s right. After winning 2 Effies earlier this year, we can add Webby Award Winner for Professional Services to our growing list of accolades. This’ll go right next to our awards for (insert references to Mekanism culture/inside jokes.)



Of course, all this fame and glamour (we’re waiting for your call, George Clooney) wouldn’t have been possible without a whole lot of collaboration between our New York & San Francisco offices.


We’d like to thank the following people in particular:


Liam Kaczmar –  @liamdevowski

Caroline Casey – @ccasey

Mimi Cave – @imimicave

Sean Cosier – @scoopadupa

Daniel Doherty – @danmdoherty

Kate Dubose

Emmett Feldman – @SurYummy

Tom Lyons – @sodabing

Sola Morrissey – @SolaCupcake

Elizabeth Morse – @elizajanem

Fearghal Odea – @fearghalodea

Edward Schmidt IV

Emily Shen – @emmulate


We’d also like to thank Nick, Jeff & Mike at @14Four and the incredible photographer, Mark Holthusen for bringing our vision to life.