Because of YOU, Internet, our Lipton Brisk Eminem Super Bowl spot is one of the 20 most-shared Super Bowl ads of all time, according to Adweek.

That’s kind of like saying you are ONE OF THE 20 MOST-SHARED SUPER BOWL ADS OF ALL TIME.

(!!)

It came in at #19 on a list that featured iconic spots like Apple’s “1984″.

We’re pretty honored to be on that list.

Thank you.

This past weekend, the staff of Mekanism flew out to Palm Springs together for a family vacation…

The first annual Mekanism Storytelling Summit.

There was laughing. There was crying (mostly from laughing, or at least that’s what people are saying). There was…you know, storytelling.

We were lucky enough to hear some pretty rad insights from Tim Ferriss (author of The 4-Hour Body) and Jonathan Harris. But most importantly?

We lit crap on fire in the middle of the desert and had a (very safe, we promise) kickass time bonding while doing it.

Without trust falls.

We’ll have more pictures up soon for all of those involved.

Is this post a bit self serving? Sure. But we had a great time and wanted to tell ourselves and the internet about it.

Thanks to everyone we’ve had the pleasure of doing business with. From all of us here at Mekanism, here’s to a great new year.

If it’s anything like our summit. we’re pretty stoked.

Sorry for the title. It was there. Had to take it.

We worked with our friends at PepsiCo to promote Brisk iced tea with a little help from the Star Wars guys (who just so happen to be all 3-D in the re-release of Lucasfilm’s “Star Wars: Episode I — The Phantom Menace 3D”).

You’ll see what we mean in a new spot starring Mr. Maul and Yoda real soon.

Oh. An addicting mobile app, Brisksaber, will accompany the whole initiative as well.

You can hear all about it in the New York Times. It’s a newspaper we enjoy.

To make that guessing game a little bit easier, below are the 2,087 pictures our amazing photographer Stian Rasmussen took of the event.

Thanks to everyone who came and drank our beer. Or whiskey. Or lit a sparkler. Or danced. Or flipped off the camera.

(We’re lookin’ at you, Camilla.)

Honestly, though. The party was amazing and we’re so glad so many of you could come.

Happy Holidays, Internet. We hope you have a lovely one with your family and friends.

No, you know what? F*%k this. I’m not writing this.

Must be nice.

(can I go next time?)

(congrats, Michael..this is effing incredible.)

Seriously though.

Please read the posting for our Client Strategy Coordinator position here.

Our own Malcolm Murray just finished his first narrative feature film, Bad Posture.

We could say a bunch of really nice things, but we’re like his Mom and like anything he does.

However, these critics below are not his Mom, and they still said really nice things.

Congrats, Malcolm.

—

“The first thing you notice about “Bad Posture” is that it’s unstudiedly cool: laid-back, observant and rather shady, it cares so little for your attention that you can’t stop watching. Mr. Murray’s first narrative project proceeds with an insider confidence that belies his inexperience and that of his collaborators…. Mr. Murray creates a beguiling, visually rich canvas. In interviews he describes his film as a romance, but it’s not the one we think: the real passion here is between the director and his hometown.”

Jeanette Catsoulis, THE NEW YORK TIMES

(http://movies.nytimes.com/2011/08/12/movies/bad-posture-by-malcolm-murray-review.html)

—

“A calmly assured, generally delightful narrative debut… There are rarely movies about friendship and boyhood’s dying light (and eternal spirit) as generally effervescent as Mr. Murray’s….Bad Posture contains worlds of rich texture and character interaction, or, for lack of a better word, community. While watching it, one almost expects many of the colorful cast of Albuquerque outcasts who make up the supporting players to walk off the screen and start talking to you over 40s and blunts. In fact, I really wish they would.”

Brandon Harris, FILMMAKER MAGAZINE   (FILMMAKER MAGAZINE PICK OF THE WEEK)

(http://www.filmmakermagazine.com/news/2011/08/hammer-to-nail-review-%E2%80%94-bad-posture/)

—

“Immaculately shot misconduct… it’s hard not to admire such a drolly off-kilter pass at the domestic regionalist indie.”

Benjamin Mercer, THE VILLAGE VOICE

(http://www.villagevoice.com/2011-08-10/film/bad-posture-the-seedy-side-of-albuquerque/)

—

“Filled with some of the driest, sometimes almost undetectable dark humor I have ever seen in a film.”

Jeff Berg, LOCAL IQ

(http://www.local-iq.com/index.php?option=com_content&task=view&id=2067&Itemid=56)

—

“A nuanced, visually inventive vista of young life in Albuquerque. Violence and crime are in the air at all times, but the moments of greatest tension are handled with an ethereal grace that is part comic nihilism and part hopeful dream.”

Mark Elijah Rosenberg, ROOFTOP FILMS

(http://rooftopfilms.com/2011/schedule/bad-posture/)

—

“leisurely, deadpan hilarious, sneakily ambitious”

FILMMAKER MAGAZINE DIRECTOR’S INTERVIEW

(http://www.filmmakermagazine.com/news/2011/08/malcolm-murray-bad-posture/)

—

For more information, you can check out the film at their internet web devices here:

http://www.facebook.com/BadPostureFilm

www.badposturefilm.com

When you read that, did you nod your head and look around the room, like, “who, me?” Almost like an infomercial?

Good. That’s what we were aiming for. Below is a bunch of “job” talk about the interns we’re looking for in NYC. Read it and get back to us at jobs.mekanism.com . Thanks, internet.

–

Art Direction/Design Internship

We are currently looking for full time Art Direction/Design intern(s) for the summer in our New York City SoHo office. Candidates should be generalists with strong abilities in design, animation, motion graphics, and/or production, and concepting. Our previous AD interns have hopped around from comping up ideas & decks for pitches, to designing and producing animated content in After Effects, to doing stop motion animation tests.

Qualifications

• Current student or recent graduate from a design/new media program
• Intermediate to advanced knowledge of Adobe CS tools (Photoshop, Illustrator, InDesign)
• Familiarity with After Effects
• Passion for the industry, competitive spirit, motivated to learn and grow
• Strong organization and planning skills
• Ability to keep pace with our fast moving pitch pipeline
• Calm and tactful under pressure
• Professionalism, poise, diplomacy and self-confidence to take on difficult issues
• Discretion about private and confidential matters

Please apply via jobs.mekanism.com and submit your resume, cover letter, and some examples of your work. Make sure to mention “New York Art Direction Internship” in your CL.

–

Copywriting Internship

We are currently looking for full time copywriter intern(s) for the summer in our New York City SoHo office. Candidates should be strong conceptually, be fluent in creative use of social media in campaign settings, look/think beyond the tag line and consider things from a more narrative/long form standpoint. Copy interns will be leveraged across several practice areas, including ideation/concepting on pitches with our lead writers, CDs and ECDs, collaboration with our social media team, and other projects on an as-need basis.

Qualifications

• Current student or recent graduate of a writing, advertising, or creative arts program
• Passion for the industry, competitive spirit, and motivated to learn and grow
• Strong organization and planning skills
• Ability to keep pace with our fast moving pitch pipeline
• Calm and tactful under pressure
• Professionalism, poise, diplomacy and self-confidence to take on difficult issues
• Discretion about private and confidential matters

Please apply via jobs.mekanism.com and submit your resume, cover letter, and some examples of your work. Make sure to mention “New York Copywriting Internship” in your CL.

This is it in a nutshell, but we’ll explain it with too many words after you watch this.

If you missed it, we sent four people who aren’t on speaking terms anymore friends across the country with a camper and an Samsung SH100 digital camera, and asked them to pass it off to every little person they ran into along the way to take pictures with it. The camera would then post those pictures to the internet (it has wi-fi built in…I know, right?), so people could see themselves in amazing/cool/embarassing photos in real time on a Facebook app. The person whose photo got the most likes on Facebook was then flown out to a gallery event in NYC. It turns out the camera didn’t shower and played HORRIBLE music that they all had to deal with in the car, but everything else worked out really well.

Well, that gallery event just happened in NYC at The Samsung Experience, with every last photo from the journey on display. The crew from the trip and Charles Trippy and Alli Speed (winners of the contest) were there to greet the crowd as well. Grandmaster Flash dropped beats (I can say that, because that’s what happened) and tons of Mekanistas, Samsung(istas?), press and fans got down. It was a really fun party. We wish you could have been there, internet.

Thanks again to everyone who tagged along on our journey across America. We had a blast.

“That’s Brisk, Baby!”: What Needs to Happen for Branded Content to Work

It’s a really fascinating read about (wait for it) branded content, featuring some discussion on work we did for PepsiCo’s Brisk Iced Tea.

So go read it and stop reading this. What’s that? You already did and this writer is probably just talking to himself? Okay, great.

Isn’t it funny when you call it a hyperlink? It’s more fun, right? It sounds like something that’s JUST SO EXCITED IT CAN HARDLY STAND IT.

We’re proud of all the work Malcolm has done, just as a vague “in general.” And we’re proud that he’s graduated to the stage in a director’s career where he takes pictures like this that make you jealous of his life.

Must be nice, buddy. Must be nice.

(This was after the AICP’s, but does it even matter?)