Archive for the ‘pr’ Category

Balls of Steel at Ad Week
Written by Emily at 11:31 am • • No Commentsawesomeness, pr

Some companies are blessed with savvy CEOs. Others, with brilliant ideas. Luckily for Mekanism, ours embodies both… at the same damn time! (Rap reference here for those of you who missed that. And yes, you can fully expect my posts to incorporate these little nuggets of awesomeness on the regular.) Our fearless leader Jason Harris took the stage Monday afternoon as Ad Week X kicked off in New York City. Alongside him were Michael Dubin (Dollar Shave Club), Matthew Loyd (Mosey), Peter Shapiro (Brooklyn Bowl) and Alexandra Wilkis Wilson (GILT) – four business owners running operations that span the gamut from new startups to industry game changers.

Titled “Balls of Steel,” Jason spoke with the panel about their experiences as entrepreneurs and how to navigate the daunting world of self-employment. Between anecdotes about how to deal with negative criticism (aka “the haters“) and seeking funding or support from venture capitalists, the group discussed marketing tactics, the importance of staying focused and how to scale a business.

Peter (second from right) recounted the story of Wetlands, a now defunct NYC music venue that he essentially “inherited” at the tender age of 23. Without proper paperwork or business know-how, the young Shapiro followed his love for music to create an experience that will soon be expanding to Las Vegas and London.

Lucky for me & you & your momma & your cousin too (word to Outkast) Ad Week recorded the entire segment and it’s now available for re-re-rewindviewClick here for the entire video, or check the technique below. Bossman Jason Harris recounts the top four takeaways here. Don’t say we never did nothin’ for ya!