Archive for the ‘syndication’ Category

JAN
18
Holy S*%t.
Written by Drew at 5:30 pm • • No Commentscontent, digital,

Because of YOU, Internet, our Lipton Brisk Eminem Super Bowl spot is one of the 20 most-shared Super Bowl ads of all time, according to Adweek.

That’s kind of like saying you are ONE OF THE 20 MOST-SHARED SUPER BOWL ADS OF ALL TIME.

(!!)

It came in at #19 on a list that featured iconic spots like Apple’s “1984″.

We’re pretty honored to be on that list.

Thank you.

JAN
9
We Had A Storytelling Summit. We’re Pretty Sure It Was The First One Ever.
Written by Drew at 6:19 pm • • No Commentsawesomeness, content, digital,

This past weekend, the staff of Mekanism flew out to Palm Springs together for a family vacation…

The first annual Mekanism Storytelling Summit.

There was laughing. There was crying (mostly from laughing, or at least that’s what people are saying). There was…you know, storytelling.

We were lucky enough to hear some pretty rad insights from Tim Ferriss (author of The 4-Hour Body) and Jonathan Harris. But most importantly?

We lit crap on fire in the middle of the desert and had a (very safe, we promise) kickass time bonding while doing it.

Without trust falls.

We’ll have more pictures up soon for all of those involved.

Is this post a bit self serving? Sure. But we had a great time and wanted to tell ourselves and the internet about it.

Thanks to everyone we’ve had the pleasure of doing business with. From all of us here at Mekanism, here’s to a great new year.

If it’s anything like our summit. we’re pretty stoked.

DEC
1
You Should Be Our Digital Influencer Manager.
Written by Drew at 5:25 pm • • No Commentsawesomeness, content, digital,
Hey there. We’re looking for a Digital Influencer Manager. If you make it all the way through this listing? I’ll show you the people you’d get to work with in a plethora of humorous pictures (okay just one, but it’s really them and they are an enjoyable bunch to work with). Enjoy!
DIGITAL INFLUENCER MANAGER

Description:
Hey we’re Mekanism! We’re AdAge’s Small Agency of the Year for 2011. Over the last 10 years, we have launched killer projects for clients including Method, eBay, Pepsi, DKNY, Virgin America, Stella Artois, Axe, and many others. We are an integrated agency that tackles problems for brands starting with creative strategy and ideation, offering world-class in-house production services (live action, animation, interactive and post), all the way through social media syndication (our answer to distribution). Regardless of format, our focus is on telling brand stories and building communities. Please check out our work at mekanism.com. 

RESPONSIBILITIES

Manage the full client life cycle of digital influencer activation:

1. Develop influencer engagement concepts for new business pitches
2. Identify & build appropriate influencer relationships that will lead to meaningful coverage
3. Manage influencer relationships upon campaign launch
4. Concept, plan and execute branded events for influencers on behalf of clients
5. Track and report campaign success

Develop digital influencer engagement strategies designed for positive online word of mouth
Work with client strategists, producers, and creative teams to achieve client goals
Measure, monitor, and report results on an ongoing basis for multiple clients
Communicate project status to client contacts and social media team
Potential to work out of our NYC office

EXPERIENCE

5-7 years of PR or influencer marketing experience, with a focus on digital and social media
Ability to manage a team of three junior digital influence strategists
Ability to establish relationships with online and digital media outlets and influencers
Experience planning, managing & executing branded events ” from 10 to 200 people
Examples of previous media placement in consumer-facing online properties
Knowledge of social media platforms including Twitter, Facebook, and other emerging platforms
Creativity, strategic thinking, attention to detail, and ability to multi-task are a must
Experience with social media tracking and analytics tools
Excellent written, oral and presentation skills
Exceptional project management and organizational skills
Bachelors degree in marketing or related field

APPLICATION DIRECTIONS

Please submit your cover letter and resume to jobs.mekanism.com. Make sure to specify that you are applying for the Digital Influence Manager position.