Archive for the ‘Uncategorized’ Category

Mekanism NY: Breaking up with 520 Broadway
Written by Mekanism at 1:41 pm • • No CommentsUncategorized

Hey, 520 Broadway. Hi.  Hello. Sooo, this is kinda awkward.


Before you say anything we want you to know, it’s not you, it’s us*. Like a sprouting 10th grade boy, we’re experiencing a lot of changes right now. What’s that? It happened for you in 7th grade? Bastard. Anyway, we’re growing up. And like Neil DeGrasse Tyson, we just need more space. So, with voices cracking, we bid farewell to SoHo and head for the grayer pastures of the FiDi.

Is it “the FiDi” or just “FiDi”? Does anybody even care? No? Okaaay, moving on.

You did this to us.

We’re not gonna lie, you had your faults, 520 Broadway. There were your creaking wooden haunted house floors. Your edit bay with the shag rug that smelled of wet dog. Your Internet connection that went in and out more than Wilt Chamberlain.


There was your water pipeline that got cut and flooded the basement, forcing us to go to Café Duke when it was time to “make coffee”. Oh, really, that offends you? You of the mildew stench that wafted stealth-like up the elevator from the basement to assault our senses like a relentless stank-ninja? Well, okay then.


And then, most recently, there was your incessant drilling/hammering/sawing/drilling/sawing/drilling/hammering/hammering/sawing/hammering/drilling, courtesy of Michael Kors and his beautiful neon-white teeth and super comfortable, super expensive t-shirts.


Oh, and we almost forgot your— What? What’s wrong? What do you mean you’ve had enough? We were just pointing out a few memories, that’s all. In all this time together, we never realized how sensitive you were, 520 Broadway. Well, let’s focus on something more positive, then, yeah? Like the fact that you let us bring dogs into work!


[Long awkward pause; Earth, Wind & Fire muzak plays softly in background]


Don’t worry, we won’t forget you. Under your watchful gaze we’ve learned a lot, we’ve laughed a lot, we’ve bitched a lot, we’ve gone on paleo diets a lot, we’ve gone off paleo diets a lot, and we’ve grown up a lot.  We know it’s hard, but this is something we need to do. For ourselves. You can always write to us at 80 Broad St., and if we spot you from our awesome new rooftop deck we’ll be sure to wave.

Peace out, 520 Broadway! Peace out, SoHo! Peace in, FiDi!


Mekanism NY


*Okay, it’s kinda you.

Written by Leona at 2:34 pm • • 3 CommentsUncategorized

Dear Free Lunch,

First let me say, I miss you. We ALL miss you. Mekanism doesn’t feel the same without you. Every Friday for as long as I can remember, you’ve been here, right at noon. A beacon of hope at the end of long week. Friday mornings I’d wake up, exhausted, smelling of booze, falsely thinking it was Saturdays and falling into a pit of despair, until I remembered you. Friday Free Lunch. You were my reason for getting out of bed. In just 4 hours, I’d get to see your steamy face. You were always so prompt, so reliable, and yet so mysterious. “What would you be this week?” we’d all wonder. Spicy Indian curry? Southern BBQ? Or maybe, just maybe, you’d be delicious Banh Mi! You always kept us guessing, lol.

Remember that time you were deep-dish pizza and I brought your leftovers with me to Tahoe? Oh man! That was such a fun weekend. You got to meet all my friends and we rode the chairlift together and played catch phrase and listened to Chumba Wumba (inside joke #blessed). Ha! I’ll never forget, you were the life of the party.

Sure, I’ll admit we had our ups and downs. Like that time you were sushi and I accused you of being “sketchy,” (you weren’t) or that time you were salad and I was like, “OH HELL NO THIS BITCH NEEDS A BURGER.” That was uncalled for, and I’m I sorry. You didn’t deserve to feel unappreciated like that. You always gave so much, and never asked for anything in return. You were free lunch for Christ’s sake! People always said “there was no such thing” as you, but they were wrong. You were real, and we BELIEVED in you. Your presence brought peace to war rooms, laughter between work nemeses, and comfort to hung over tummies. You were a magical unicorn-mermaid hybrid bringing life to the whole office. And now, without warning…. You’re gone.

Ripped from our lives, without warning. All because KEVIN MULROY didn’t do his time-sheets this week. One person… threatening to destroy everything we’ve built together! Free Lunch, if you’re out there reading this, please come back. I promise things will be different. We will never forget to do our timesheets again. It was a careless mistake and it didn’t mean anything. Kevin was probably drunk. I’m sorry for the long letter, I just needed to tell you how I feel. I have to go now. Out into the world in search of something to fill the emptiness inside me. I’m thinking Thai, but who cares. Nothing will ever compare to you. You were so young, so wild, so FREE! Please come back. We’ll be waiting.

With open elevator doors,


P.s. I’m also sorry for the time I left you with that homeless guy on the corner of Market and 6th. I hope he was good to you.

Winning All The Things
Written by Mekanism at 7:36 am • • No Commentsawesomeness, content, digital, Uncategorized

At Mekanism, we know exactly what it takes to achieve greatness.


It’s Tom Lyons’ powerful stance. Just look at it: Commanding the California sun to set under the gentle flap of the Mekanism flag. See, nothing reaps more rewards than planting a foot solidly on a rock. Except perhaps squeezing a foot into a NASA space suit and then putting all of that on a rock.

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But don’t take our word for it – Take the Webby’s.

That’s right. After winning 2 Effies earlier this year, we can add Webby Award Winner for Professional Services to our growing list of accolades. This’ll go right next to our awards for (insert references to Mekanism culture/inside jokes.)



Of course, all this fame and glamour (we’re waiting for your call, George Clooney) wouldn’t have been possible without a whole lot of collaboration between our New York & San Francisco offices.


We’d like to thank the following people in particular:


Liam Kaczmar –  @liamdevowski

Caroline Casey – @ccasey

Mimi Cave – @imimicave

Sean Cosier – @scoopadupa

Daniel Doherty – @danmdoherty

Kate Dubose

Emmett Feldman – @SurYummy

Tom Lyons – @sodabing

Sola Morrissey – @SolaCupcake

Elizabeth Morse – @elizajanem

Fearghal Odea – @fearghalodea

Edward Schmidt IV

Emily Shen – @emmulate


We’d also like to thank Nick, Jeff & Mike at @14Four and the incredible photographer, Mark Holthusen for bringing our vision to life.