Written by Leona at 2:34 pm • 3 CommentsUncategorized

Dear Free Lunch,

First let me say, I miss you. We ALL miss you. Mekanism doesn’t feel the same without you. Every Friday for as long as I can remember, you’ve been here, right at noon. A beacon of hope at the end of long week. Friday mornings I’d wake up, exhausted, smelling of booze, falsely thinking it was Saturdays and falling into a pit of despair, until I remembered you. Friday Free Lunch. You were my reason for getting out of bed. In just 4 hours, I’d get to see your steamy face. You were always so prompt, so reliable, and yet so mysterious. “What would you be this week?” we’d all wonder. Spicy Indian curry? Southern BBQ? Or maybe, just maybe, you’d be delicious Banh Mi! You always kept us guessing, lol.

Remember that time you were deep-dish pizza and I brought your leftovers with me to Tahoe? Oh man! That was such a fun weekend. You got to meet all my friends and we rode the chairlift together and played catch phrase and listened to Chumba Wumba (inside joke #blessed). Ha! I’ll never forget, you were the life of the party.

Sure, I’ll admit we had our ups and downs. Like that time you were sushi and I accused you of being “sketchy,” (you weren’t) or that time you were salad and I was like, “OH HELL NO THIS BITCH NEEDS A BURGER.” That was uncalled for, and I’m I sorry. You didn’t deserve to feel unappreciated like that. You always gave so much, and never asked for anything in return. You were free lunch for Christ’s sake! People always said “there was no such thing” as you, but they were wrong. You were real, and we BELIEVED in you. Your presence brought peace to war rooms, laughter between work nemeses, and comfort to hung over tummies. You were a magical unicorn-mermaid hybrid bringing life to the whole office. And now, without warning…. You’re gone.

Ripped from our lives, without warning. All because KEVIN MULROY didn’t do his time-sheets this week. One person… threatening to destroy everything we’ve built together! Free Lunch, if you’re out there reading this, please come back. I promise things will be different. We will never forget to do our timesheets again. It was a careless mistake and it didn’t mean anything. Kevin was probably drunk. I’m sorry for the long letter, I just needed to tell you how I feel. I have to go now. Out into the world in search of something to fill the emptiness inside me. I’m thinking Thai, but who cares. Nothing will ever compare to you. You were so young, so wild, so FREE! Please come back. We’ll be waiting.

With open elevator doors,


P.s. I’m also sorry for the time I left you with that homeless guy on the corner of Market and 6th. I hope he was good to you.

Winning All The Things
Written by Mekanism at 7:36 am • No Commentsawesomeness, content, digital, Uncategorized

At Mekanism, we know exactly what it takes to achieve greatness.


It’s Tom Lyons’ powerful stance. Just look at it: Commanding the California sun to set under the gentle flap of the Mekanism flag. See, nothing reaps more rewards than planting a foot solidly on a rock. Except perhaps squeezing a foot into a NASA space suit and then putting all of that on a rock.

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But don’t take our word for it – Take the Webby’s.

That’s right. After winning 2 Effies earlier this year, we can add Webby Award Winner for Professional Services to our growing list of accolades. This’ll go right next to our awards for (insert references to Mekanism culture/inside jokes.)



Of course, all this fame and glamour (we’re waiting for your call, George Clooney) wouldn’t have been possible without a whole lot of collaboration between our New York & San Francisco offices.


We’d like to thank the following people in particular:


Liam Kaczmar –  @liamdevowski

Caroline Casey – @ccasey

Mimi Cave – @imimicave

Sean Cosier – @scoopadupa

Daniel Doherty – @danmdoherty

Kate Dubose

Emmett Feldman – @SurYummy

Tom Lyons – @sodabing

Sola Morrissey – @SolaCupcake

Elizabeth Morse – @elizajanem

Fearghal Odea – @fearghalodea

Edward Schmidt IV

Emily Shen – @emmulate


We’d also like to thank Nick, Jeff & Mike at @14Four and the incredible photographer, Mark Holthusen for bringing our vision to life.

In Case You Missed It
Written by Leona at 10:33 am • No CommentsUncategorized

We launched a bunch of new spots for Method’s Clean Happy campaign, and The New York Times wrote about it. More importantly, I posted the work on my Facebook and it got fifty likes. FIFTY! It basically went viral. If I had a link to my Facebook post I would show you, but I don’t, so I guess you’ll have to settle for the New York Times article.


I also encourage you to watch the movie trailer, which chronicles the relationship of a young couple meeting, falling in love, moving in together and starting a family. Because who says soap commercials can’t be rich epic sagas that comment on the trials and tribulations of modern day relationships while also challenging society’s perceived cultural gender norms? Or whatever. Just watch it.


Behind the Scenes Fun Facts:


  • A guy on the crew was in the movie “Dazed and Confused”
  • Eric Ryan, the founder of Method, is an extra in all the spots
  • Our production designer was in “Flock of Seagulls”
  • The baby in the commercial’s name is Hawk
  • Our composer and sound mixer was a former member of “OK Go” who had just gotten back from Sri Lanka filming a narrative feature about a guy who has OCD which compels him to take a shower after every time he pees.
  • Cary Cody (our producer) sang vocals in one of the tracks
  • Liam still hasn’t expensed his hotel room from the shoot
  • Brian still hasn’t caught up on sleep since the shoot
  • We like Sally and Jen