It turns out burning our eyes out with Asteroids and Super Mario Bros. growing up was the right idea.

This coming Wednesday, April 8th, San Francisco will play host to the 4th Annual MI6 Conference. Focusing on how marketing drives the fundamental monetization of Video Game IP, the conference will explore new and innovative ways game publishers, studios, and consoles are increasing revenues across traditional and non-traditional spectrum.

Our own Jason Harris (President/EP/Prolific “Rockband” Getty Lee impersonator) will be there to discuss the past year’s most innovative video game-based advertising, marketing and creative communications. He is speaking with a crowd of some very intelligent industry folks, and we’re humbled and excited to be a part of a group of such creative and innovative people.

If you’re going to be there we’d love to talk to you about where content is going…and discuss opportunities to play “Tom Sawyer” on expert level if you are ever near our office. (Jason gets to sing. It’s non-negotiable)

Every March I chase my youth and the music and descend to Austin, Texas for SXSW. This year was no exception as I rubbed headbands, skinny jeans and elbows with some 18,000 hipsters. I first got to town and had to hit up craigslist to get some wristbands. With a shady meet-up behind a dumpster and some krazy glue from CVS, “Voilà!” I had a wristband and 400 bucks left over to go buy beer.

Let me just say that Austin is weird. It says so all over town and they are damn proud of it. And when you people watch, you can see the Tragically Hip, White Rappers, Indie Lovers and Ironic-Busted-Tshirt-Wearers come together for one wonderful cause: finding new music. With almost 2,000 bands within a ten block radius I was like Paula Abdul in a Mexican pharmacy.

Every year since 2002 there are fewer and fewer balding music reps with ponytails. Emerging bands are not out  to impress those old label guys, they’re out to impress the bloggers/fans that can actually give them exposure. And it’s nice to know that no matter what chaos is happening  in the music business, nothing will ever replace the craving music lovers have to see it all live. So with a Shiner Bock in one hand and a glued-on wristband in the other, I threw the horns up and sucked in my gut.

Here are some bands to check out, in no particular order. I tried to categorize them into things like “power pop” and “They kind of sound like Rush mixed with Cheap Trick  if they were in Narnia with a pan flute,” but I felt like I was getting out of control. Just listen.

• Twin Tigers (from Athens, GA)
• White Denim (trio from Austin, TX)
• Deastro (from Detroit, MI)
• Shiny Toy Guns (from Los Angeles, CA)
• Televandals (from Boston, MA)
• We Were Promised Jetpacks (from Glasgow)
• Glasvegas (from Glasgow)
• School of Seven Bells (from Brooklyn, NY)
• Maluca Mala (from Brooklyn, NY)
• Blackgold (from Brooklyn, NY