Posts Tagged ‘slow-motion’

JAN
14
Now Trending at Mekanism (Jan 10th – Jan 14th)
Written by Drew at 12:49 pm • • 1 Commentawesomeness, content, digital,

Man, it was a struggle to get the social media department to participate in a meaningful way today for this post.

For the most part, the email chain requesting videos REGARDING what to post on Trending today would be almost funnier to post.

But…if you simply go through the selections, I think it will become weird: we work with some weird people.

Great people. But.

Weird, weird people…

Here’s what’s trending at Mekanism this week.

Ryan Lee (@owlsquid): Heinz Automato 2

Because there is nothing not cool about this. Nothing. If you don’t like robots, ketchup, or robots and ketchup, you’re fired from life.

Natira Suchoknand (@natirasu): Floating Paint

Proving once again that anything in slow motion…(anything)…looks cool.

Christine Ngo (@ChristineNgo): Whale Cat.

Christine asked me to post this. I don’t know what else to say. I mean. I promise, she’s really REALLY smart. And. Yeah.

Chin Lu (@ChinHuaLu): Bangable Dudes in History

This website is clever, witty, and proves that people on the internet have way…WAY too much time. Because you’d have to actually be smart to write this stuff. Is it sad? Hilarious? Both? I have no idea. But it’s pretty good.

Daisy Cheng (@daise): Vagina Power and Penis Power

You know? Daisy scores big for bringing this one out. I mean…why is this a video? Who is viewing it and taking it seriously? Hopefully…you. Hopefully YOU are now, internet reader.

Drew Hoolhorst (@drewber): Alan. Alan. Alan.

I’m sorry. This just hasn’t gotten old yet. Bravo, british people…for understanding that your voices are ridiculous and should be attached to ridiculous animals. Thank you for really finally acknowledging it.

I could watch this video 1,783 times and still snort laughing.

See you all next Friday.

MAY
8
Bollynism out in NY
Written by Drew at 7:06 pm • • 3 Commentscontent

Mekanism was asked by The One Club — the advertising industry’s most prestigious awards competition — to create the promotional videos that will be used during the One Show Interactive ceremony tonight.

This year’s theme is Bollywood and we got our hands on a pretty badass Phantom HD High Speed camera to film super-slow motion moments based on archetypical Bollywood film world characters. Honestly, life just looks cooler in slow-motion.

One Show Interactive – Friday May 8th, 2009 from OneshowTV on Vimeo.

Capturing 1000 fps, video taken on the Phantom lets the viewer take a closer look at the small details of highly dramatic moments. We used bright, solid-colored backgrounds to focus attention on each cast member and their role in the mini-drama. And you have no idea how cool a hand slap looks in 1000 fps. The edgy, interpretive storyline is an ideal representation for the type of work being honored by the One Show.

It’s been fun seeing the videos playing in Times Square all week. A little surreal.

Scott Barry directed the shoot in Los Angeles. Some pictures from the shenanigans to follow.